CRM Product Marketing Lead - GTM & AI-Driven Growth

Lime-Technologies

Lunds kommun

On-site

SEK 750,000 - 1,000,000

Full time

14 days+

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Benefits offered by this job

Big summer party

Christmas party

Breakfast every Monday

Gofika Fridays

Wellness and activity groups

Collective agreement

Six weeks’ holiday

Wellness allowance

Pension

Growth opportunities

Job summary

Lime Technologies is seeking a Product Marketing Manager for Lime CRM to drive growth across Europe. You will translate features into meaningful benefits, collaborate with product, sales and marketing, and lead launches that generate pipeline.

The role blends storytelling with analytics and requires fluency in Swedish and English. Join a team of 16 at the Lund HQ and help shape our product narrative, campaigns and enablement materials while leveraging AI to scale impact.

Qualifications

Bachelor's degree in marketing, business or a related field.
Minimum 5 years in product marketing or similar roles at SaaS/tech companies.
Experience with GTM strategies and product launches internationally.
Strong cross-functional leadership and data-driven decision making.

Responsibilities

Own the value propositions, messaging and proof points that set Lime CRM apart.
Turn key features into customer-facing benefits across our channels.
Plan and run end-to-end launches with Product Management and Sales for GTM planning.
Equip sales with pitch decks and enablement material.
Collaborate with marketing to create content and product campaigns to drive awareness and leads.
Track market trends, customer needs and competitors to inform positioning and product strategy.
Measure and report on the impact towards set product marketing initiatives and targets.
Build AI workflows into how we do product marketing for efficiency and scale.