Senior PMM: AI/ML GTM Strategist (Hybrid)

inRiver inc; Malmö kommun; Ibrido; SEK 900.000 - 1.300.000; Tempo pieno

Descrizione del lavoro

Inriver is seeking a Senior Product Marketing Manager to own go-to-market strategy for advanced capabilities including AI-powered workflows, media management, and product enrichment experiences. This role reports into the Director of Product Marketing and is an individual contributor position.

You will build messaging, create customer-facing collateral, enable sales and partners, and shape product roadmaps through market intelligence while coordinating launches with ICP, value prop, and rollout

Competenze

• 6-8 years in product marketing in B2B SaaS or enterprise software.
• Experience building messaging and launching products in complex tech environments (AI/ML messaging).
• Strong storytelling and ability to translate features into business value for enterprise buyers.
• Excellent communication and presentation skills in English.
• Organized, collaborative, and able to influence cross-functional teams.
• Data-driven approach using customer and competitive insights to shape GTM strategy.

Mansioni

• Build messaging and positioning for product launches and releases.
• Create customer-facing and sales-facing collateral (datasheets, decks, FAQs, demos).
• Enable the sales, customer success, and partner teams with tools and training.
• Develop case studies and success stories with content team.
• Support market intelligence to shape product roadmaps, influence pricing and packaging, and guide GTM plans.
• Own go-to-market (GTM) plans for releases: define the ICP, the value prop, the launch tiers, and the rollout to coordinate launch logistics.
• Run win/loss analysis and feed competitive intelligence back into product decisions.

Conoscenze

Product marketing

Messaging

GTM strategy

Sales enablement

Storytelling

Data-driven

Stakeholder management

English fluency

Descrizione del lavoro

Inriver is seeking a Senior Product Marketing Manager to own go-to-market strategy for advanced capabilities including AI-powered workflows, media management, and product enrichment experiences. This role reports into the Director of Product Marketing and is an individual contributor position.

You will build messaging, create customer-facing collateral, enable sales and partners, and shape product roadmaps through market intelligence while coordinating launches with ICP, value prop, and rollout