Northern Europe BD Lead

TCL; Stockholms län; Hybrid; SEK 900,000 - 1,500,000; Full time

Job summary

TCL in Sweden seeks a senior Nordic sales leader to drive wearables and B2B product sales across the Nordic sub-region. You will lead key account negotiations, build regional sales networks, and coordinate with Product, R&D, and Marketing to tailor solutions.

Regular travel and long-term collaboration with customers are expected. Candidates should have a Bachelor's degree and 5+ years in wearables or B2B tech sales, with 3+ years in market management, based in Sweden and fluent in English.

Qualifications

• Bachelor's degree or above is required.
• 5+ years of wearables or B2B technical product sales experience.
• 3+ years in market or business management within Nordic sub-region are preferred.
• Fluent English, based in Sweden.

Responsibilities

• Lead key account negotiations from needs analysis to contract signing to achieve sales targets.
• Maintain long-term client relationships with regular engagement and visits; track progress and resolve issues to boost satisfaction and repurchase rates.
• Monitor Nordic market trends, regulatory policies, and competitive landscape; deliver market intelligence reports for management decisions.
• Optimize channel policies and pricing; balance direct sales and distribution to grow regional market share and profitability.
• Collaborate with Product, R&D, and Marketing to relay customer feedback for product optimization and tailored solutions.
• Support Marketing in planning regional exhibitions, seminars, and events to boost market penetration.

Skills

Sales leadership

Wearables

B2B sales

Market analysis

English fluency

Education

Bachelor's degree or above

Marketing/Business or Engineering background

Tools

CRM software

Job description

Identify market demands, spot high-potential customers and product opportunities, and build regional sales networks and ecosystem partnerships.

Responsibilities

• Lead key account negotiations, driving end-to-end deal closure from needs analysis and technical solution alignment to contract signing to ensure sales targets are achieved.
• Maintain long-term client relationships through regular engagement and visit cadence; track project progress, coordinate internal resources to resolve customer issues, and enhance customer satisfaction and repurchase rates.
• Monitor industry trends, regulatory policies, and competitive landscape in the Nordic sub-region; deliver periodic market intelligence reports to inform management decision-making.
• Optimize channel policies and pricing strategies, balancing direct sales and distribution models to increase regional market share and profitability.
• Collaborate with Product, R&D, and Marketing teams to relay customer feedback for product optimization and drive the delivery of customized solutions.
• Support the Marketing team in planning regional industry exhibitions, technical seminars, and brand events to boost product market penetration.

Qualifications

• Bachelor's degree or above from a recognized university; majors in Telecommunications, Electronic Engineering, Marketing, or Business preferred.
• 5+ years of experience in wearables or B2B technical product sales, with 3+ years in market / business management. (Candidates with operator or top-tier industry client resources in the Nordic sub-region and proven product launch cases are preferred.)
• Familiar with communication equipment, wearables, cellular routers, or industrial IoT; software / technical background is a plus.
• Permanently based in Sweden with fluent English (spoken and written) for seamless business communication.

Required Skills

• Strong proactive innovation mindset, logical thinking, presentation skills, collaboration and communication abilities, plus information gathering and analytical capabilities.
• Comfortable with frequent business travel (≥30% annually) and long-term remote collaboration; highly goal-oriented with strong resilience under pressure.
• Sensitive to technology trends; adept at translating product value into tangible business ROI for customer scenarios.

Preferred Skills

• Experience in the Nordic market.
• Proven track record in product launch cases.