Senior Marketing Manager, Nordics

Everbridge Brand; Sweden; On-site; SEK 600,000 - 900,000; Full time

Job summary

Everbridge is seeking a Nordic regional marketing lead to build and execute regional marketing plans, drive high-impact lead generation, and optimize ROI with sales and business development teams. You will craft persuasive copy, manage regional resources and coordinate translations for regional materials.

You will collaborate with online marketing and participate in offline events, partner with strategic channels, and manage agencies to ensure full execution of programs across The Nordics.

Qualifications

• Preferably educated to degree level (or equivalent) with extensive experience in B2B SaaS/software industry.
• Solid communication and interpersonal skills, able to work closely with sales, technical and management teams to execute key marketing programs.
• Willingness to experiment with marketing tactics and programs, using sound metrics and measurement to understand program effectiveness.
• Experience in building and executing on marketing plans across a number of key geographies in region.
• Experience developing and executing successful lead generation programs.
• Experience in partnering with sales to understand sales process and working with them to improve process to ensure effectiveness.
• Ability to work independently and within a given budget.
• A great team player with the ability to communicate and take ownership within a busy marketing team.
• Proactive & flexible, with the ability to manage multiple projects and priorities simultaneously.
• Have experience of performing general marketing administrative duties such as maintaining a customer database, placing supplier orders, tracking spend and reporting on campaign performance

Responsibilities

• Build and execute marketing plans across identified regions in The Nordics.
• Implement high impact regional integrated lead generation campaigns to support a strong sales pipeline for the region
• Manage regional lead qualification process and support the business development team in effective follow through and measurement of leads in order to optimize ROI
• Deliver clear, concise, persuasive copy and build and deploy the regional communications calendar, including webcasts, newsletters and other communications
• Manage local marketing resources in post
• Collaborate with the online marketing team to maximize website traffic and web leads, including creating or updating content to improve site performance.
• Support management of key regional offline activities and events including customer and channel conferences, trade exhibitions and sponsorships
• Proactively working closely with strategic partners to develop joint marketing plans
• Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
• Managing the sourcing, production, stock levels and distribution of marketing materials in the key markets
• Coordinate the translation of product, marketing and sales materials such as case studies, product sheets, white papers, brochures, surveys, etc. as needed.
• Maintain regular contact with Business Units and communicate updates to colleagues in Field Marketing.
• Work effectively as part of the International Marketing Group contributing to overall team projects and suggesting improvements to maximize performance

Skills

Fluent English

Swedish

Education

Degree or equivalent

Job description

• Everbridge’s Marketing Team is focused on designing and executing compelling marketing programs to take our story to the marketplace and working closely with our business development and sales teams to ensure effective follow through and maximum impact on our sales pipeline.
• Our team environment offers extraordinary energy, motivation, training, and support that will ultimately aid you in developing your career in marketing.

Job Duties:

• Build and execute marketing plans across identified regions in The Nordics.
• Implement high impact regional integrated lead generation campaigns to support a strong sales pipeline for the region
• Manage regional lead qualification process and support the business development team in effective follow through and measurement of leads in order to optimize ROI
• Deliver clear, concise, persuasive copy and build and deploy the regional communications calendar, including webcasts, newsletters and other communications
• Manage local marketing resources in post
• Collaborate with the online marketing team to maximize website traffic and web leads, including creating or updating content to improve site performance.
• Support management of key regional offline activities and events including customer and channel conferences, trade exhibitions and sponsorships
• Proactively working closely with strategic partners to develop joint marketing plans
• Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
• Managing the sourcing, production, stock levels and distribution of marketing materials in the key markets
• Coordinate the translation of product, marketing and sales materials such as case studies, product sheets, white papers, brochures, surveys, etc. as needed.
• Maintain regular contact with Business Units and communicate updates to colleagues in Field Marketing.
• Work effectively as part of the International Marketing Group contributing to overall team projects and suggesting improvements to maximize performance

Required Qualifications:

• Preferably educated to degree level (or equivalent) with extensive experience in B2B SaaS/software industry
• Solid communication and interpersonal skills, able to work closely with sales, technical and management teams to execute key marketing programs
• Willingness to experiment with marketing tactics and programs, using sound metrics and measurement to understand program effectiveness
• Experience in building and executing on marketing plans across a number of key geographies in region
• Experience developing and executing successful lead generation programs
• Experience in partnering with sales to understand sales process and working with them to improve process to ensure effectiveness
• Ability to work independently and within a given budget
• A great team player with the ability to communicate and take ownership within a busy marketing team
• Proactive & flexible, with the ability to manage multiple projects and priorities simultaneously
• Have experience of performing general marketing administrative duties such as maintaining a customer database, placing supplier orders, tracking spend and reporting on campaign performance
• Fluent English and Swedish is essential. Additional languages an advantage