Marketing Data Science Leader for Growth & AI

Tele2; Stockholms kommun; Híbrido; SEK 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Tele2 is seeking a Marketing Data Science Lead to extend advanced analytics across Comviq, Tele2 B2C and Tele2 B2B. You will build models, run experiments and turn insights into smarter marketing decisions that drive growth across channels.

You will collaborate with Marketing, AI/Data teams and senior stakeholders to elevate measurement, personalization and data-driven budgeting. Fluency in Swedish and English is essential for cross‑functional impact.

Formación

• Several years of experience in data science or advanced analytics, ideally in e-commerce or a commercial environment close to sales.
• Strong knowledge of modern MarTech, AI and advanced analytical techniques, including marketing mix modeling, experimentation, personalization, causal inference and AI-driven decisioning.
• Experience with market research and customer insights, such as brand tracking, ad tracking or NPS.
• Hands-on experience with SQL and Python, R or similar, and with cloud data platforms such as Snowflake.
• Experience using AI tools in everyday analytical work to write code, analyze data or automate tasks.
• Experience presenting insights to senior stakeholders and turning them into clear actions and priorities.
• Fluency in both Swedish and English, written and spoken.

Responsabilidades

• Build and own our measurement framework, including marketing mix modeling, experimentation and incrementality testing.
• Own our customer insights from external research, including brand tracking, ad tracking and NPS, and combine them with our own data to get a complete picture of our customers and brands.
• Drive personalization and AI-driven decisioning across channels, together with the marketing team and other commercial teams across the organization.
• Turn complex analyses into clear recommendations that guide budget allocation and business decisions.
• Make data a natural part of the team’s everyday work by improving data quality, building dashboards that give everyone access to insights, setting up smarter ways of working and sharing your knowledge.
• Explore and develop how AI and agentic tools can make our analysis and experimentation faster and smarter, while maintaining analytical rigor and human oversight.
• Act as the bridge between marketing and our AI/Data function, making sure new data and AI capabilities turn into real business value.

Conocimientos

SQL

Python

R

Marketing analytics

Experimentation

AI-driven decisioning

Marketing mix modeling

Herramientas

Snowflake

Descripción del empleo

Tele2 is seeking a Marketing Data Science Lead to extend advanced analytics across Comviq, Tele2 B2C and Tele2 B2B. You will build models, run experiments and turn insights into smarter marketing decisions that drive growth across channels.

You will collaborate with Marketing, AI/Data teams and senior stakeholders to elevate measurement, personalization and data-driven budgeting. Fluency in Swedish and English is essential for cross‑functional impact.