Data & Tech Lead: Growth & AI Analytics

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 900,000 - 1,350,000; Full time

Benefits offered by this job

Generous benefit package

Job summary

Publicis Groupe Sweden is seeking a Data & Tech Lead for Publicis Intelligence to help leading brands transform how they use data, technology, and measurement to drive better marketing outcomes and measurable business growth.

You will join a growing Data & Tech team across Sweden and Denmark, working hands-on to develop data foundations, analytics offerings, and new revenue opportunities while collaborating with specialists across AdTech, Analytics, Product, Media, Insights, and Creative.

Qualifications

• 5+ years of experience in data, analytics, AdTech, or MarTech fields.
• Strong technical understanding of data structures, integrations and measurement.
• Proven experience leading client discussions and presenting commercial value.
• Hands-on experience in data or AdTech/MarTech environments.
• Ability to translate complex topics for senior stakeholders.
• Curiosity about new technology and monetizing data capabilities.

Responsibilities

• Develop data-driven strategies, measurement frameworks, and technical roadmaps.
• Act as a growth catalyst, upsell Data & Analytics services.
• Drive business development and help package Data & Analytics offerings.
• Design data collection and tracking strategies tied to KPIs and ROI.
• Advise clients on first-party data strategies for acquisition and retention.
• Collaborate with cross-functional teams across Sweden and Denmark.

Skills

Strong commercial acumen

Experience in data/analytics/AdTech/Ma

Technical data platforms

Client leadership experience

Communicating complex topics

Curiosity for new technology

Job description

Publicis Groupe Sweden is seeking a Data & Tech Lead for Publicis Intelligence to help leading brands transform how they use data, technology, and measurement to drive better marketing outcomes and measurable business growth.

You will join a growing Data & Tech team across Sweden and Denmark, working hands-on to develop data foundations, analytics offerings, and new revenue opportunities while collaborating with specialists across AdTech, Analytics, Product, Media, Insights, and Creative.