In-House Performance Media & MarTech Leader

Tele2; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Tele2 is seeking a Performance Media & MarTech Lead to drive digital growth for Tele2 and Comviq. You will own the performance strategy across Tele2 B2C/B2B, plan and optimize channels, and expand in-house media capabilities with AI, attribution and personalization.

You will collaborate with partners and internal teams, test new formats, and shape how MarTech tooling powers accelerated sales across DT platforms. Fluency in Swedish and English is required.

Qualifications

• Several years of experience in performance marketing with hands-on responsibility for buying and optimization in digital advertising platforms.
• A proven ability to drive sales and profitable growth through digital media.
• Experience with MarTech, AdTech, marketing automation and tracking.
• A solid understanding of measurement and attribution.
• Experience managing large budgets.
• Experience with Google Marketing Platform (GA4, DV360, GTM, Looker Studio), Google Ads, Meta Ads and Funnel.io or similar.
• Fluency in both Swedish and English, written and spoken.

Responsibilities

• Own the performance media strategy and steer it towards sales and business goals.
• Plan, buy and optimize digital channels hands-on in the platforms.
• Manage media investments daily and allocate budget where it drives the most sales and the highest ROI.
• Build our in-house expertise in media buying and optimization, in collaboration with our external partners.
• Act as the main contact for platforms such as Google and Meta.
• Work closely with the Marketing Leads on media strategy, and with commercial, sales, communications and other stakeholders on growth.
• Help develop creative ideas built to gain traction in digital channels, together with brand, creative teams and partners.
• Stay on top of the latest trends in digital channels and be first to test new formats, features and opportunities.

Skills

Performance marketing

Sales-driven

MarTech/AdTech familiarity

Measurement & attribution

Budget management

GA4 / DV360 / GTM / Looker Studio

Swedish & English fluent

Tools

GA4

DV360

GTM

Looker Studio

Google Ads

Meta Ads

Funnel.io

Job description

Tele2 is seeking a Performance Media & MarTech Lead to drive digital growth for Tele2 and Comviq. You will own the performance strategy across Tele2 B2C/B2B, plan and optimize channels, and expand in-house media capabilities with AI, attribution and personalization.

You will collaborate with partners and internal teams, test new formats, and shape how MarTech tooling powers accelerated sales across DT platforms. Fluency in Swedish and English is required.