Marketing Data Analyst — Insights, CDP & Tracking

Forefront Amplify; Karlskrona kommun; Hybrid; SEK 500,000 - 700,000; Full time

Job summary

Forefront Amplify, located in Karlskrona, Sweden, is seeking a Marketing Data Analyst to support data-informed marketing decisions and optimize performance. This role involves managing the entire lifecycle of marketing data, generating insights, and facilitating collaboration across teams.

Ideal candidates should possess experience in data analysis within a marketing context and a solid understanding of digital marketing. Proficiency in both Swedish and English is also required. The position allows for hybrid working, with regular presence at the Karlskrona office.

Qualifications

• Experience in data analysis or engineering within a marketing context.
• Solid understanding of digital marketing in a B2B environment.
• Professional proficiency in both Swedish and English, written and spoken.

Responsibilities

• Develop and maintain data pipelines between marketing platforms.
• Implement and monitor tracking setups in Google Analytics.
• Create and deliver reports and dashboards to marketing teams.
• Support implementation and management of the Customer Data Platform.
• Identify optimization opportunities and provide actionable recommendations.
• Analyze customer and buying journeys for digital products.

Skills

Data analysis within marketing context

Digital marketing understanding

Google Analytics

GTM

Server-side tagging

Bilingual in Swedish and English

Tools

Google Analytics

GTM

Customer Data Platform (CDP)

Job description

Forefront Amplify, located in Karlskrona, Sweden, is seeking a Marketing Data Analyst to support data-informed marketing decisions and optimize performance. This role involves managing the entire lifecycle of marketing data, generating insights, and facilitating collaboration across teams.

Ideal candidates should possess experience in data analysis within a marketing context and a solid understanding of digital marketing. Proficiency in both Swedish and English is also required. The position allows for hybrid working, with regular presence at the Karlskrona office.