AI-Driven CRM Analytics & Experimentation Lead

Sambla Group; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Sambla Group is seeking a CRM Analytics & Experimentation Lead to own measurement and performance insights across markets from Stockholm HQ. You will define KPIs, build dashboards, and lead CRM experimentation to understand what drives customer value and long-term growth.

You will translate complex data into actionable recommendations and collaborate with Marketing, Product, and Sales to optimize CRM strategies. A multi-market fintech background and strong analytical skills are essential.

Qualifications

• Strong experience in CRM analytics, marketing analytics, experimentation, or customer insights across multiple markets.

Responsibilities

• Own the CRM measurement framework across Sambla Group’s markets, defining KPIs from campaign to lifecycle.
• Build and optimize dashboards and reporting that translate data into actionable recommendations.
• Lead the CRM experimentation framework, including test design, measurement, and learning agenda.
• Translate analytics into business insights to drive revenue, retention and long‑term growth.
• Collaborate with Marketing, Product, and Sales teams to implement data-driven CRM strategies.

Skills

CRM analytics

Marketing analytics

Experimentation

Customer insights

Tools

SQL

BI platforms

CRM platforms

Web analytics

Experimentation platforms

Job description

Sambla Group is seeking a CRM Analytics & Experimentation Lead to own measurement and performance insights across markets from Stockholm HQ. You will define KPIs, build dashboards, and lead CRM experimentation to understand what drives customer value and long-term growth.

You will translate complex data into actionable recommendations and collaborate with Marketing, Product, and Sales to optimize CRM strategies. A multi-market fintech background and strong analytical skills are essential.