Performance Media & MarTech Lead

Tele2; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Tele2 is seeking a Performance Media & MarTech Lead to drive digital growth for Tele2 and Comviq. You will own the performance strategy across Tele2 B2C/B2B, plan and optimize channels, and expand in-house media capabilities with AI, attribution and personalization.

You will collaborate with partners and internal teams, test new formats, and shape how MarTech tooling powers accelerated sales across DT platforms. Fluency in Swedish and English is required.

Qualifications

• Several years of experience in performance marketing with hands-on responsibility for buying and optimization in digital advertising platforms.
• A proven ability to drive sales and profitable growth through digital media.
• Experience with MarTech, AdTech, marketing automation and tracking.
• A solid understanding of measurement and attribution.
• Experience managing large budgets.
• Experience with Google Marketing Platform (GA4, DV360, GTM, Looker Studio), Google Ads, Meta Ads and Funnel.io or similar.
• Fluency in both Swedish and English, written and spoken.

Responsibilities

• Own the performance media strategy and steer it towards sales and business goals.
• Plan, buy and optimize digital channels hands-on in the platforms.
• Manage media investments daily and allocate budget where it drives the most sales and the highest ROI.
• Build our in-house expertise in media buying and optimization, in collaboration with our external partners.
• Act as the main contact for platforms such as Google and Meta.
• Work closely with the Marketing Leads on media strategy, and with commercial, sales, communications and other stakeholders on growth.
• Help develop creative ideas built to gain traction in digital channels, together with brand, creative teams and partners.
• Stay on top of the latest trends in digital channels and be first to test new formats, features and opportunities.

Skills

Performance marketing

Sales-driven

MarTech/AdTech familiarity

Measurement & attribution

Budget management

GA4 / DV360 / GTM / Looker Studio

Swedish & English fluent

Tools

GA4

DV360

GTM

Looker Studio

Google Ads

Meta Ads

Funnel.io

Job description

We’re bringing digital media buying in-house, and we’re looking for someone to lead the way. You will turn digital media and data into real sales, and shape how we work with MarTech and performance marketing across Tele2 and Comviq.

About the role

As Performance Media & MarTech Lead, you will play a key role in Tele2's digital growth, with sales as the clear goal. You will own the performance strategy for Tele2 B2C and B2B and work closely with the platforms to plan, buy and optimize our digital channels. Within MarTech, you will develop tools and solutions for both Tele2 and Comviq, using AI, attribution and personalization to make every media krona work harder.

We want to strengthen our own capabilities and take greater ownership of our digital work. That's why we're looking for someone who wants to help shape how we work going forward and make their mark on it.

Key responsibilities:

Performance Media (Tele2 B2C & B2B)

• Own the performance media strategy and steer it towards sales and business goals.
• Plan, buy and optimize digital channels hands-on in the platforms.
• Manage media investments daily and allocate budget where it drives the most sales and the highest ROI.
• Build our in-house expertise in media buying and optimization, in collaboration with our external partners.
• Act as the main contact for platforms such as Google and Meta.
• Work closely with the Marketing Leads on media strategy, and with commercial, sales, communications and other stakeholders on growth.
• Help develop creative ideas built to gain traction in digital channels, together with brand, creative teams and partners.
• Stay on top of the latest trends in digital channels and be first to test new formats, features and opportunities.

MarTech (Tele2 & Comviq)

• Own the MarTech platforms, marketing automation and customer data activation for both brands.
• Drive AI, attribution, measurement and personalization to increase the sales impact of our media investments.
• Collaborate with Comviq's Performance Media Lead so that both brands get the full value of shared tools and data.

To be successful in this role, we believe you have...

You have plenty of drive and never settle for 'this is how we've always done it'. You challenge old truths, test new ideas and let the results decide. At the same time, you lift the people around you. You share your knowledge, spread energy and help build a culture where we dare, learn and win together.

We also believe that you have

• Several years of experience in performance marketing with hands-on responsibility for buying and optimization in digital advertising platforms.
• A proven ability to drive sales and profitable growth through digital media.
• Experience with MarTech, AdTech, marketing automation and tracking.
• A solid understanding of measurement and attribution.
• Experience managing large budgets.
• Experience with Google Marketing Platform (GA4, DV360, GTM, Looker Studio), Google Ads, Meta Ads and Funnel.io or similar.
• Fluency in both Swedish and English, written and spoken.

You are data-driven, commercially minded and curious about AI and new technology, and you enjoy both setting the direction and doing the work yourself. You also have a strong ability to work closely with both the business and creative teams to turn insights and data into more impactful creative work.

A few words from the manager

Hi, I'm Sofia! I'm looking for a driven star who loves turning digital media into real sales and is excited about what AI and new technology can do for marketing. You challenge old truths, test bold ideas, and let the results lead the way. In our team, we enjoy coming to work, care about building a great culture, and truly believe that teamwork makes the dream work. If that sounds like you, I'd love to hear from you!

- Sofia Annerstedt, Marketing Director

B2C

This role is within B2C (Business to consumer), one of Tele2’s key business units, responsible for our consumer brands Tele2 and Comviq. B2C covers a wide range of areas, including digitalization, commercial strategies, marketing, sales, customer service and advanced analytics.

Guided by our brand promise, You are number 1. We are Tele2, we challenge industry conventions to create smarter solutions and better value for our customers. Working in B2C means putting the customer first and contributing to solutions that make more people choose Tele2 – again and again.

Why Tele2

• A culture of natural born challengers – At Tele2 we don’t just do things the traditional way. We challenge the status quo and push boundaries to create smarter and more valuable solutions for our customers. You will be part of a culture that values curiosity, initiative and collaboration, where new ideas are welcomed and everyone’s contribution matters.
• Inclusive and supportive environment – We believe in fostering a creative and flexible workplace where people can bring their whole selves to work. Diversity and inclusion are important to us, and we strive to create an environment where people feel welcome, respected and supported in growing both personally and professionally.
• A sustainability challenger – We are proud that Tele2 has been recognised as Europe’s Climate Leader by the Financial Times and named as Sweden’s most sustainable company by Time Magazine and Statista, reflecting our strong commitment to reduce emissions, transparency and long-term climate goals. Our efforts focus on three areas where we can make the biggest difference: advancing a circular economy, combating climate change, and protecting children online. By embedding these focus areas into how we operate and innovate, we aim to create positive impact for people, planet and profit.

If you have any specific questions regarding the position, please feel free to contact TA specialist: [e-mail].

Please note that in compliance with personal data management regulations (GDPR), we are unable to accept CVs via email.

As a step in the recruitment process, Tele2 performs a background check on final candidates.