Customer Lifecycle Analyst

Strawberry; Stockholms kommun; Hybrid; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Staff discounts

Friends & family rates

Job summary

Strawberry seeks a Customer Lifecycle Analyst to translate complex customer data into actionable business insights and partner with Omnichannel and CRM teams. You will own lifecycle mapping from onboarding to reactivation, build pragmatic dashboards, and drive data-driven decisions across marketing and loyalty initiatives.

You’ll work in a fast-paced, high-autonomy environment with strong collaboration, enabling commercial growth through rigorous experimentation and segmentation, in a hybrid

Qualifications

• Proven experience in CRM Analytics, Lifecycle Analytics, or Customer Data Analytics (around 5+ years of experience). Solid grasp of customer lifetime value, retention strategies, and personalization frameworks
• Proficiency in SQL, visualization tools (e.g., PowerBI, Tableau, or GA4), and hands-on experience working with customer data platforms (CDP) or CRM automation tools (e.g., Braze, Salesforce, HubSpot)
• Strong background in experimental design (A/B testing) and segmentation methodologies

Responsibilities

• Dig into why customer behavior shifts occur and identify churn trends; bring insights to light
• Streamline monthly lifecycle reporting and build clean dashboards for the Omnichannel team
• Design and analyze A/B tests and segmentations with statistical rigor and business impact
• Drive initiatives, own data domain end-to-end from dashboards to CRM storytelling
• Spread data literacy across commercial teams to boost analytics adoption

Skills

CRM Analytics

Lifecycle Analytics

Data storytelling

A/B testing

Experimentation

Tools

SQL

PowerBI

Tableau

GA4

Braze

Salesforce

HubSpot

Job description

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Are you a curious, fast-paced analyst who loves turning complex customer and lifecycle data into commercial impact? Do you thrive in an environment where your insights directly shape strategic decisions and customer growth - rather than dying in a presentation slide? If you're looking for a role with high autonomy, sharp colleagues, and the chance to build a true data foundation from the ground up, this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, broken the historic 20 billion NOK revenue milestone, and transformed how marketing, loyalty, and commercial growth operate at Strawberry. Now, we are taking our lifecycle marketing and personalization capabilities to the next level. We need a proactiveCustomer Lifecycle Analystto be the dedicated analytics bridge to our Omnichannel and CRM teams.

Note: We are currently hiring three distinct analyst roles within our Commercial Insights & Personalization team. While all three share our passion for commercial data and high tempo, this specific role is dedicated to driving real commercial value across our customer lifecycle journeys and personalized CRM efforts.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Are you a curious, fast-paced analyst who loves turning complex customer and lifecycle data into commercial impact? Do you thrive in an environment where your insights directly shape strategic decisions and customer growth - rather than dying in a presentation slide? If you're looking for a role with high autonomy, sharp colleagues, and the chance to build a true data foundation from the ground up, this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, broken the historic 20 billion NOK revenue milestone, and transformed how marketing, loyalty, and commercial growth operate at Strawberry. Now, we are taking our lifecycle marketing and personalization capabilities to the next level. We need a proactiveCustomer Lifecycle Analystto be the dedicated analytics bridge to our Omnichannel and CRM teams.

Note: We are currently hiring three distinct analyst roles within our Commercial Insights & Personalization team. While all three share our passion for commercial data and high tempo, this specific role is dedicated to driving real commercial value across our customer lifecycle journeys and personalized CRM efforts.

What you will be doing

As our Customer Lifecycle Analyst, your main role is to be a trusted business partner and commercial challenger. You’ll dive into our customer data, map behavior across lifecycle stages (onboarding, engagement, retention, reactivation), and proactively bring new solutions to the table – including the ones we didn't know we needed.

A core part of your mission will be to support and empower our Omnichannel team – led by Bjørnhild Kjørsvik (Head of Omnichannel) – providing them with the actionable insights, segmentation logic, and experimentation rigor needed to optimize relevance and customer lifetime value.

(We’re not looking for a static dashboard generator, but we do value foundational analytical hygiene. You own your data domain end-to-end: from building the pragmatic dashboards and streamlining monthly reporting that keep us grounded, to telling the commercial story behind the numbers.)

• Dig into the "why" behind customer behavior shifts, lifecycle drop-offs, and retention metrics (LTV, churn). You proactively spot anomalies and trends across our customer journeys and bring these insights to light.
• Streamline our recurring monthly lifecycle reporting and create clean, reliable dashboards/data structures that keep the Omnichannel team self-sufficient and aligned on core KPIs.
• Independently design and analyze A/B tests and customer segmentations. Ensure statistical rigor and commercial impact while shifting CRM from tactical campaigns to data-driven lifecycle management.
• Drive initiatives proactively. Take full ownership. Spot opportunities, ask the brave questions ("Have we looked into this?"), and run with them.
• Balance strategy & speed. Move seamlessly between fast ad-hoc questions and broader strategic projects. Spread data literacy across commercial teams, increasing the organization's appetite for analytics and data-driven decision-making.

Who we think you are

You are a curious commercial storyteller who naturally digs beneath the surface and has the confidence to translate raw data into persuasive business recommendations. You combine a solid technical, analytical foundation with a deep understanding of CRM and customer lifecycle mechanics.

You are pragmatic, action-driven, and resilient. When you spot anomalous data or hidden patterns in the member base, you react with curiosity—using your analytical skills and proactive mindset to connect the dots and drive clarity.

• Proven experience in CRM Analytics, Lifecycle Analytics, or Customer Data Analytics (around 5+ years of experience). Solid grasp of customer lifetime value, retention strategies, and personalization frameworks
• Proficiency in SQL, visualization tools (e.g., PowerBI, Tableau, or GA4), and hands-on experience working with customer data platforms (CDP) or CRM automation tools (e.g., Braze, Salesforce, HubSpot)
• Strong background in experimental design (A/B testing) and segmentation methodologies

Details:
You will report to Dianne Robillos, as part of her Commercial Insights & Personalization team. Here, you get a solid data community of analyst colleagues to spar with, while acting as the primary bridge to daily commercial execution
Location: Stockholm (Solna) or Oslo (with flexibility through our hybrid office setup).
Working Language: Swedish, Norwegian, or English.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.