CRM Specialist – Personalize Energy Journeys

Tibber

Stockholms kommun

On-site

SEK 420,000 - 560,000

Full time

14 days+

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Job summary

Tibber is seeking a CRM Specialist in Stockholm to architect customer communications that drive activation, retention and loyalty for the Swedish market. You’ll lead newsletters, email campaigns, in-app and push messages, using segmentation and Liquid to personalize experiences and improve conversion while aligning with our brand voice and product updates.

You’ll collaborate with product, ecommerce and marketing teams across Europe.

Qualifications

Bachelor’s degree in Marketing, or a related field.
3+ years of marketing experience, including at least 1 year in CRM, email marketing or campaign management.
Experience with customer engagement platforms like Braze, Customer.io, Klaviyo, or Mailchimp.
Excellent writing skills with the ability to simplify complex concepts.
Curious, proactive, creative, and able to own your projects.
Native Swedish and fluent English is required.

Responsibilities

Own and evolve our newsletters: Combine energy news, product updates, and relevant ecom highlights into one scroll-stopping experience.
Launch creative campaigns across email, in-app, and push - like energy deals, ecom promos, or big feature launches.
Personalize our customer communication: Use segmentation and Liquid logic to ensure the right message reaches the right person at the right time.
Localize automated journeys: Adapt key lifecycle flows to drive activations and reduce churn in your local market.
Test and iterate: Monitor performance, kill what doesn’t work, and scale what does.
Collaborate cross-functionally to keep our communications sharp, on-brand and effective.
Track results: Monitor engagement KPIs and translate insights into actionable improvements for content and strategy.