CRM Specialist

Tibber; Stockholms kommun; On-site; SEK 420,000 - 560,000; Full time

Job summary

Tibber is seeking a CRM Specialist in Stockholm to architect customer communications that drive activation, retention and loyalty for the Swedish market. You’ll lead newsletters, email campaigns, in-app and push messages, using segmentation and Liquid to personalize experiences and improve conversion while aligning with our brand voice and product updates.

You’ll collaborate with product, ecommerce and marketing teams across Europe.

Qualifications

• Bachelor’s degree in Marketing, or a related field.
• 3+ years of marketing experience, including at least 1 year in CRM, email marketing or campaign management.
• Experience with customer engagement platforms like Braze, Customer.io, Klaviyo, or Mailchimp.
• Excellent writing skills with the ability to simplify complex concepts.
• Curious, proactive, creative, and able to own your projects.
• Native Swedish and fluent English is required.

Responsibilities

• Own and evolve our newsletters: Combine energy news, product updates, and relevant ecom highlights into one scroll-stopping experience.
• Launch creative campaigns across email, in-app, and push - like energy deals, ecom promos, or big feature launches.
• Personalize our customer communication: Use segmentation and Liquid logic to ensure the right message reaches the right person at the right time.
• Localize automated journeys: Adapt key lifecycle flows to drive activations and reduce churn in your local market.
• Test and iterate: Monitor performance, kill what doesn’t work, and scale what does.
• Collaborate cross-functionally to keep our communications sharp, on-brand and effective.
• Track results: Monitor engagement KPIs and translate insights into actionable improvements for content and strategy.

Skills

CRM marketing

Excellent writing

Curious & proactive

Own projects

Fluent Swedish

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Customer.io

Klaviyo

Mailchimp

Job description

We're Tibber - the energy company that wants you to use less energy.

When you join Tibber, you'll help shape how an entire industry gets reimagined – from how we reach new customers, to how we build a brand that hundreds of thousands of people trust with something as fundamental as their energy. You'll be part of a real shift in how people consume electricity – good for our users, their wallets and the planet.

We're looking for an CRM Specialist to join us in Stockholm – maybe that's you?

Job Mission

As our CRM Specialist, you’ll transform digital interactions into meaningful connections. Your mission is to architect customer communications that catalyze activation, retention, and genuine enthusiasm for the energy transition. You will be the creative engine behind our newsletters and localized campaigns, ensuring our message resonates - and inspires action.

Joining our Swedish country team, you will report to the local Marketing Manager while maintaining a strategic dotted line to the global Head of CRM. You’ll collaborate across borders with our product, e-commerce, and marketing squads throughout Europe to bring Tibber’s voice, vision, and unique value to life for our Swedish community.

This role is a one year fixed-term employment (parental leave cover) with start in September.

What you\'ll do

• Own and evolve our newsletters: Combine energy news, product updates, and relevant ecom highlights into one scroll-stopping experience.
• Launch creative campaigns across email, in-app, and push - like energy deals, ecom promos, or big feature launches.
• Personalize our customer communication: Use segmentation and Liquid logic to ensure the right message reaches the right person at the right time.
• Localize automated journeys: Adapt key lifecycle flows to drive activations and reduce churn in your local market.
• Test and iterate: Monitor performance, kill what doesn’t work, and scale what does.
• Collaborate cross-functionally to keep our communications sharp, on-brand and effective.
• Track results: Monitor engagement KPIs and translate insights into actionable improvements for content and strategy.

And here's the best part: you won't be doing this alone. We're embracing new technologies and you'll be one of the first to experiment with AI-powered tools to optimize your workflow and supercharge your creativity.

What we're looking for

• Bachelor’s degree in Marketing, or a related field
• 3+ years of experience in marketing, including at least 1 year of hands-on experience in CRM, email marketing or campaign management
• Experience with customer engagement platforms like Braze, Customer.io, Klaviyo, or Mailchimp
• Excellent writing skills with a talent for simplifying complex concepts
• Curious, proactive, creative - and comfortable owning your projects
• Native Swedish and fluent English is required.

Bonus: Experience in energy, tech, or fast-growing scale-ups.

The Tibber Mindset

Tibber exists to drive energy independence – away from fossil dependency. Our tech helps hundreds of thousands of households shift their electricity consumption to more sustainable and affordable hours, strengthening the resilience of the grid. Not in theory. In everyday life.

Being on a mission to change an industry means being prepared for the unexpected. We do what others say can't be done – and we do it together. We win, fail and grow together, staying curious and pushing for better - every day. AI is shaping how we work - and we believe it's how we accelerate the energy transition. The more it becomes part of how we operate, the more our Tibberinos matter.

Started by two founders in 2016. Now 300+ Tibberinos across Stockholm, Berlin, Amsterdam, Oslo and Førde. Backed by Balderton Capital, Eight Roads Ventures, Founders Fund, Summa and Schibsted. Still just getting started.

Diversity of thought fuels better products. We welcome applicants of every background, identity and lived experience. Ready to be part of powering the energy transition?