CRM Campaign Lead

Jobtailor; Stockholms kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Jobtailor in Stockholm is seeking a CRM assistant to support monthly campaign planning and execution across channels, collaborate with BI and central teams, and help create engaging copy for emails, banners, and in-site content.

You will update site text, manage campaign pages, and oversee delivery of emails, SMS, inbox messages and pop-ups on schedule, while planning future campaigns and maintaining cross-functional communication across teams.

Qualifications

• Fluent in Swedish, both written and spoken.
• Excellent knowledge of English.
• Marketing mindset and analytical traits.
• Methodical and structured approach.
• Social and loves working in a multi-cultural environment.
• Likes sport, casino, live casino or other type of games.
• Experience in gaming industry is good, but not a must.

Responsibilities

• Assisting the CRM manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team.
• Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
• Creating and publishing engaging copy according to the brand's tone of voice. The copy will be used for customer communication (onsite content, emails, banners etc) to encourage new and existing players to engage with the site and take part in promotions.
• Updating content such as text and resources on the brand site.
• Utilizing internal and third-party provider platforms to create campaign-specific pages and promotions. Ensure correct groups/segments/offers are used, that correct sections of the website are updated and that items are published/unpublished as per plans.
• Managing and executing the brands’ communication delivery, accurately and as per given timelines. Responsibilities will include setting up, testing, sending, tracking and reporting on email, SMS, inbox & pop-ups.
• Setting up and execution of automated activities (all lifecycle stages)
• Assisting in the planning of upcoming campaigns.
• Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.

Skills

Swedish fluency

English proficiency

Marketing mindset

Analytical traits

Structured & methodical

Cross-cultural teamwork

Gaming interest

Job description

Jobtailor in Stockholm is seeking a CRM assistant to support monthly campaign planning and execution across channels, collaborate with BI and central teams, and help create engaging copy for emails, banners, and in-site content.

You will update site text, manage campaign pages, and oversee delivery of emails, SMS, inbox messages and pop-ups on schedule, while planning future campaigns and maintaining cross-functional communication across teams.