Senior Product Lead

Tibber; Stockholms kommun; On-site; SEK 1,400,000 - 1,900,000; Full time

Job summary

Tibber seeks a Senior Product Lead to own the Start offers across Sweden, Norway, Germany and the Netherlands. You’ll define what the offer is, who it’s for, and how it wins, growing customers into Smart through direct channels or electrification.

You will lead product managers across capabilities, anchoring decisions in customer needs and measurable outcomes while collaborating with Commercial to drive launches and growth.

Qualifications

• Experience leading product managers across multiple capabilities.
• Strong commercial thinking: pricing, unit economics, and investment cases.
• Knowledge of energy markets, tariffs, home electrification; Nordic/German/Dutch markets a plus.
• Experience taking products to market in a B2C subscription business with cross-channel go-to-market.
• Anchor decisions in customer needs, data, and measurable outcomes.
• Ability to align engineers, Commercial and executives behind one clear direction.

Responsibilities

• Build a clear view of why homeowners choose Start by market and channel.
• Set strategy and roadmap for entry offers across four markets and channels.
• Shape the winning offer for each channel: components, target customers, value proposition.
• Own the pricing guardrails for Sales’ market pricing.
• Set go-to-market direction and coordinate product launches with Commercial.
• Track performance against metrics and evolve or retire offers based on data.
• Anchor the roadmap with commercial teams and other capability owners.

Job description

We're Tibber - the energy company that wants you to use less energy.

When you join Tibber, you'll be part of building the tech that creates a real shift in how people consume electricity - good for our users, their wallets and the planet. We believe AI is how we accelerate that shift, and it's our people who lead it. The more we lean into AI, the more human judgment, curiosity and creativity matter.

We're looking for a Senior Product Lead to join us – maybe that's you?

Job Mission

As a Senior Product Lead, you'll play a key role in making Start, our entry offers & plans, the first choice for homeowners switching energy supplier. You'll own the offer across Sweden, Norway, Germany and the Netherlands: what it is, who it's for, why it wins and how it makes money. Leading work across product managers in several capabilities, you'll turn our Start offering into offers that win in the market, and grow customers into Smart, directly or through electrification.

What You'll Do

• Build a clear view of which homeowners choose Start and why they switch, by market and channel. Make it the basis for segmenting, targeting and pricing.
• Set strategy and roadmap for entry offers & plans across four markets and every distribution channel.
• Shape the winning offer for each channel: its components, target customer, value proposition and how we win.
• Own the pricing guardrails, so Sales has clear guardrails for setting final market prices.
• Set go-to-market direction, and build and coordinate product launches together with Commercial.
• Track performance against clear success metrics, then evolve, reprice or retire offers based on evidence.
• Anchor the roadmap with the commercial teams, our other offerings product leads & capability owners and lead the work across the product managers who build it.

What We're Looking For

You are driven by impact and know how to turn strategy into execution. You're used to fast-paced environments and thrive when given clear goals and high accountability. We believe you'll thrive here if you:

• Have owned a product line or a multi-team product area, and have led and grown product managers along the way.
• Think commercially. You're fluent in unit economics, value pools, pricing logic and switching economics, and can defend an investment case to Finance and leadership.
• Know energy markets, tariffs and home electrification. Or you can master them quickly, coming from a switching-driven market like price comparison, telco or insurance. Experience of the Nordic, German or Dutch markets and their languages is a strong plus.
• Have taken products to market in a B2C subscription business, hand in hand with Commercial across comparison sites, performance, organic and partner channels.
• Anchor every decision in real customer need, data and measurable outcomes, never in feature lists.
• Bring engineers, Commercial and executives together behind one clear direction, in plain language and without formal authority.

The Tibber Mindset

Tibber exists to drive energy independence – away from fossil dependency. Our tech helps hundreds of thousands of households shift their electricity consumption to more sustainable and affordable hours, strengthening the resilience of the grid. Not in theory. In everyday life.

Being on a mission to change an industry means being prepared for the unexpected. We do what others say can't be done – and we do it together. We win, fail and grow together, staying curious and pushing for better - every day. AI is shaping how we work - and we believe it's how we accelerate the energy transition. The more it becomes part of how we operate, the more our Tibberinos matter.

Started by two founders in 2016. Now 300+ Tibberinos across Stockholm, Berlin, Amsterdam, Oslo and Førde. Backed by Balderton Capital, Eight Roads Ventures, Founders Fund, Summa and Schibsted. Still just getting started.

Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience. Ready to be part of powering the energy transition?