Digital Marketing Senior Specialist

geidea; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading digital payment solutions provider in Riyadh is seeking a Digital Marketing Sr. Specialist. This role involves executing and optimizing performance-driven digital campaigns across multiple platforms including Google Ads and Meta. The ideal candidate should have over 5 years of experience in digital marketing, strong capabilities in SEO, and a deep understanding of digital markets in KSA, UAE, and Egypt. Join the team to help drive high-quality merchant leads and expand business reach.

Qualifications

• 5+ years of professional experience in digital marketing.
• Proven track record in lead generation and CAC optimization.
• Strong understanding of KSA, UAE, and Egypt digital markets.

Responsibilities

• Execute, manage, and optimize Google Ads and Meta campaigns.
• Optimize campaigns for lead quality and approval rates.
• Analyze funnel performance using analytics tools.

Skills

Full-funnel digital acquisition

Lead generation

SEO execution

Google Ads

Meta campaigns

Data-driven analysis

Education

Bachelor’s degree in marketing, Business, Communications, or related field

Tools

Google Analytics 4

Google Tag Manager

CRM platforms

Job description

Established in 2008, Geidea epitomises customer focused empowerment and commercial success through continuous innovation

Geidea makes best in class digital payment solutions available for all by attracting and leveraging the best creative & entrepreneurial talent in the market

Our solutions give any business the chance to get ahead and reach for more no matter their size or maturity.

Our technology mirrors our people - Smart, Innovative & Forward Thinking

To maintain competitive advantage as we grow, we are currently looking for new Digital Marketing Sr. Specialist.

Job purpose:

The Senior Digital Marketing Specialist executes and optimizes performance-driven digital acquisition to generate high-quality merchant leads across Geidea’s products. The role focuses on hands-on paid media and SEO execution, driving efficient customer acquisition and measurable growth across KSA, UAE, and Egypt.

Key accountabilities and decision ownership:

• Independently execute, manage, and optimize Google Ads and Meta campaigns across Search, Display, YouTube, Performance Max, and Paid Social.
• Drive full-funnel digital acquisition for POS & payment terminals, online payment gateway, and restaurant & merchant management systems.
• Manage day-to-day budget optimization across KSA, UAE, and Egypt to ensure efficient CAC.
• Optimize campaigns for lead quality, approval rates, and merchant activation, beyond just CPL.
• Continuously test and iterate on creatives, audiences, bidding strategies, landing pages, and SEO content.
• Execute SEO initiatives including technical improvements, on-page optimization, and content aligned with merchant intent.
• Track keyword rankings, organic traffic, and conversions, recommending data-driven optimizations.
• Analyze funnel performance using GA4, Google Tag Manager, Google Ads, Meta platforms, and CRM data, providing actionable insights.
• Collaborate cross-functionally with teams to ensure campaigns align with commercial priorities and lead quality.
• Support new product launches and market expansions through hands-on digital acquisition execution.

Must have technical/professional qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of professional experience in digital marketing.
• Proven track record in full-funnel digital acquisition, lead generation, and CAC optimization.
• Strong SEO execution skills including technical SEO, on-page optimization, and content alignment with merchant intent.
• Experience with analytics tools such as GA4, Google Tag Manager, and CRM platforms to measure and optimize campaign performance.
• Ability to work cross-functionally with product, sales, telesales, and creative teams.
• Strong understanding of KSA, UAE, and Egypt digital markets and merchant behaviors.

Our values guide how we think and act - They describe what we care about the most

Customer first - It’s embedded in our design thinking and customer service approach

Open - Openness allows us to constantly improve and evolve

Real - No jargon and no excuses!

Bold - Constantly challenging ourselves and our way of thinking

Resilient – If we fail, we bounce back stronger than before

Collaborative - We know that we can achieve a lot more as a team

We are changing lives by constantly striving for a better solution

Click apply below and become part of the Geidea story