Director - MarTech & Publishing

Qiddiya Investment Company; Saudi Arabia; On-site; SAR 200,000 - 300,000; Full time

Job summary

A dynamic investment firm based in Riyadh is looking for a Head of MarTech, Publishing & Products to lead the digital marketing technology initiatives. This role involves defining the MarTech strategy, managing content publishing operations, and leading a multidisciplinary team. The ideal candidate should have over 12 years of leadership experience in digital marketing and expertise in tools like Adobe Campaign. A comprehensive compensation package is offered.

Benefits

Comprehensive compensation and benefits package

Qualifications

• Bachelor's degree, ideally a Master's, in a relevant field.
• Over 12 years of experience in MarTech or digital marketing leadership.
• Proven expertise in Adobe Campaign, AEP, Target, and Analytics.

Responsibilities

• Define MarTech strategy and roadmap for customer engagement.
• Manage digital content governance and publishing systems.
• Lead a multidisciplinary team focused on MarTech and publishing.

Skills

Leadership

Stakeholder management

Analytical skills

Vendor management

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Business Administration or a related field

Master’s degree preferred

Tools

Adobe Campaign

Adobe Experience Platform (AEP)

CMS systems

Job description

Overview

Qiddiyaseeksa dynamic and commercially minded Head of MarTech, Publishing & Products to lead the digital marketing technology, content, and publishing ecosystem within the Digital & Customer Experience (D*CE) organization.

Based in Riyadh, Kingdom of Saudi Arabia, this role offers the opportunity to architect a world‑class digital marketing infrastructure and publishing capability that powers personalized, scalable, and data‑driven engagement across all customer touchpoints.

Key Responsibilities

• Define the MarTech strategy, architecture, and roadmap aligned to Qiddiya’s customer engagement goals.
• Oversee publishing systems, CMS operations and content performance optimisation.
• Ensure MarTech and publishing tools are integrated, scalable and enable personalization.
• Lead the delivery and optimisation of Adobe Campaign, AEP, and related MarTech solutions.
• Oversee digital content governance, templates and workflows for consistency and quality.
• Manage relationships with vendors and agencies to deliver marketing programmes efficiently.
• Drive integration between MarTech, CRM and analytics to enable audience segmentation and targeting.
• Partner with Marketing and Insights teams to define performance KPIs and campaign attribution models.
• Use analytics to optimise campaign performance and improve ROI.
• Lead a multidisciplinary team covering MarTech operations, publishing and product ownership.
• Collaborate with Marketing, Product and Data teams to deliver cohesive, data‑informed experiences.
• Represent MarTech and Publishing in Digital governance and executive forums.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field; a Master’s degree preferred.
• 12+ years in MarTech or digital marketing leadership.
• Expertise in Adobe Campaign, AEP, Target and Analytics.
• Proven experience managing CMS, content and publishing workflows.
• Strong stakeholder and vendor management capability.
• Excellent leadership, communication and analytical skills.

Compensation

Offering a comprehensive compensation and benefits package.