Wholesales Specialist | alfanar Electric

Alfanar; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Alfanar is seeking a sales leader to drive distributor relationships and achieve wholesale targets in Saudi Arabia. You will manage distributor accounts, oversee sales, delivery, collections, and credit terms while aligning with company policies and regulatory requirements.

The role emphasizes building strong distributor partnerships, identifying growth opportunities, and coordinating with cross-functional teams to meet strategic sales objectives.

Qualifications

• Bachelor Degree in Electrical Institute.
• 2 to 4 years of work experience.
• Proficiency in sales tools and market analysis.

Responsibilities

• Achieve the targeted sales plan for each distributor.
• Manage distributor accounts including sales, delivery, collection, and credit management.
• Build and maintain strong relationships with distributors to ensure satisfaction and loyalty.
• Identify opportunities for upselling and cross-selling within distributor accounts to drive growth.
• Monitor service delivery and distributor satisfaction to ensure timely fulfillment of commitments.

Skills

Sales Tools

Sales Trend Analysis

Competitive Analysis

Education

Bachelor Degree in Electrical Institute

Job description

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Description:

Requisition ID: 18370

City: WS Branches

Group overview: Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products
• Allied Engineering Services

Our Main Divisions:

• alfanar electric
• alfanar Construction
• alfanar Building Systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanar’s facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

Full responsibility for achieving the targeted sales plan for each distributor, including managing the distributor's account and serving them through sales, delivery, collection, and credit management, in accordance with the applicable regulations and controls. This ensures the interests of the distributor are met, their rights are preserved, and their business relationship with the company continues in the wholesale market.

Full responsibility for representing alfanar before its distributors and protecting their rights, ensuring the continuity of the business relationship with the distributor and achieving the company's strategic sales and marketing objectives in the wholesale market.

Key Accountability Areas

Sales Management

• Achieve the targeted sales plan for each distributor.
• Manage distributor accounts, including sales, delivery, collection, and credit management.
• Ensure compliance with applicable regulations and controls.

Client Relationship Management

• Build and maintain strong relationships with distributors to ensure satisfaction and foster loyalty.
• Represent Alfanar before its distributors, protecting their rights and ensuring the continuity of the business relationship.
• Conduct periodic interactions with distributors to gather feedback and understand their needs.

Business Growth

• Identify opportunities for upselling and cross-selling within distributor accounts to drive growth.
• Research market trends and customer preferences to identify potential sales opportunities.

Problem Solving & Support

• Address distributor concerns and resolve issues promptly to maintain positive relationships.
• Communicate distributor requirements and challenges to internal teams for resolution.
• Monitor service delivery to ensure distributor satisfaction and timely fulfillment of commitments.

Performance Monitoring & Reporting

• Track sales activities and distributor engagement metrics.
• Prepare and share performance summaries with the sales team or management.
• Maintain accurate records of distributor interactions and sales activities in the CRM system.

Internal Coordination & Collaboration

• Work with cross-functional teams, including customer service, product, and marketing, to meet distributor needs.
• Share distributor feedback with internal stakeholders to support continuous improvement.
• Assist in coordinating efforts to implement distributor-specific requirements or initiatives.

Role Accountability

HR Proficiency

• Ability to obtain updated soft and technical skills related to the job.

Delivery

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving

• Solve any related problems arise and elevate any complex operational issues.

Quality

• Ensure quality requirements meet effective quality control and processes, including specifications for products or processes or related activities.

Business Process Improvements

• Coordinate well-defined written systems, policies, procedures, and seek automation opportunities where possible.

Compliance

• Comply with related policy and procedures and work instructions.

Health, Safety, and Environment

• Ensure compliance with relevant safety, quality, and environmental management procedures and controls within defined areas of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Electrical Institute

Work Experience

2 to 4 Years

Technical / Functional Competencies

Sales Tools, Sales Trend Analysis, Competitive Analysis