Webmaster & Marketing Automation Specialist

Aqarat Real Estate Development Company | شركة عقارات للتطوير والتنمية; Jeddah; On-site; SAR 100,000 - 145,000; Full time

Job summary

Aqarat Real Estate Development Company | شركة عقارات للتطوير والتنمية is seeking a Webmaster & Marketing Automation Specialist to manage our website and digital platforms, implement automated customer journeys, and integrate forms with CRM. You will support marketing of real estate projects and assets and enhance the customer experience.

You will create landing pages and forms, ensure cross-device functionality, monitor performance, and apply SEO standards while coordinating with marketing,

Qualifications

• Bachelor’s degree in Digital Marketing, IT, IS, or related field.
• 3–5 years of experience managing websites or digital platforms and marketing automation tools, preferably in real estate.
• Experience creating landing pages and forms and ensuring cross-device functionality.

Responsibilities

• Manage and update website and digital platform content, including pages for real estate projects and assets, in coordination with relevant departments.
• Create landing pages, interest registration forms, and inquiry forms, and verify their functionality across different devices.
• Configure and implement automated communication journeys through email and approved channels, aligned with customer segments and marketing campaigns.
• Integrate website and digital platform forms with the CRM system, and verify inquiries are recorded and routed to the appropriate team.
• Monitor website and digital platform performance, check links, forms, and page loading speeds, and coordinate with the technical team to resolve issues.
• Apply SEO requirements when publishing content and pages.
• Configure traffic and conversion tracking tools and performance dashboards, and analyze results of pages and journeys.
• Recommend improvements to increase registration rates and lead quality through digital channels.
• Verify accuracy of published information about real estate projects and assets, and obtain approvals before publication.
• Coordinate with marketing, sales, IT teams, and service providers to ensure platform integration and timely delivery of requirements.

Skills

Website management

Marketing automation

SEO

Cross-functional coordination

Education

Bachelor’s degree in Digital Marketing

Bachelor’s degree in Information Technology

Bachelor’s degree in Information Systems

Tools

CRM system

Performance dashboards

Job description

The Webmaster & Marketing Automation Specialist is responsible for managing and updating the company’s website and digital platforms, implementing automated communication journeys for prospective customers, and integrating forms and campaigns with relevant systems to support the marketing of real estate projects and assets and enhance the customer experience.

ROLES & RESPONSIBILITIES

1. 1. Manage and update website and digital platform content, including pages for real estate projects and assets, in coordination with relevant departments.
2. 2. Create landing pages, interest registration forms, and inquiry forms, and verify their functionality across different devices.
3. 3. Configure and implement automated communication journeys through email and approved channels, aligned with customer segments and marketing campaigns.
4. 4. Integrate website and digital platform forms with the Customer Relationship Management (CRM) system, and verify that inquiries are recorded and routed to the appropriate team.
5. 5. Monitor website and digital platform performance, check links, forms, and page loading speeds, and coordinate with the technical team to resolve issues.
6. 6. Apply Search Engine Optimization (SEO) requirements when publishing content and pages.
7. 7. Configure traffic and conversion tracking tools and performance dashboards, and analyze the results of pages and automated communication journeys.
8. 8. Recommend improvements to increase interest registration rates and the quality of leads generated through digital channels.
9. 9. Verify the accuracy of published information about real estate projects and assets, and obtain the necessary approvals before publication.
10. 10. Coordinate with marketing, sales, IT teams, and service providers to ensure platform integration and timely delivery of requirements.

• · Bachelor’s degree in Digital Marketing,
• Information Technology, Information Systems, or
• a related field.

YEARS OF EXPERIENCE

Years of experience are required.

• · 3–5 years of practical experience in managing websites or digital platforms and marketing
• automation tools, preferably including experience in the real estate sector.