Position Overview We are seeking a creative organized and detail-oriented Digital Marketing Specialist to join our remote marketing team This entry-level position focuses on supporting digital marketing campaigns managing online content coordinating social media activities maintaining marketing databases tracking campaign performance and assisting with email marketing search engine optimization SEO and digital advertising The ideal candidate is enthusiastic about digital marketing comfortable using online platforms communicates effectively and enjoys combining creativity with data-driven tasks Previous professional digital marketing experience is not required Training mentorship and ongoing guidance will be provided
Key Responsibilities
Digital Marketing Campaign Support
- Assist with planning coordinating and implementing digital marketing campaigns
- Support marketing activities across websites search engines email and social media platforms
- Maintain campaign calendars schedules and tracking documents
- Prepare and organize campaign materials and digital assets
- Update campaign information in approved marketing platforms
- Monitor campaign progress and assigned tasks
- Coordinate routine campaign requests with team members
- Follow established marketing guidelines and brand standards
Social Media Marketing
- Assist with managing company social media accounts and content schedules
- Prepare organize and schedule approved social media posts
- Support content publishing across platforms such as Instagram Facebook LinkedIn TikTok and X
- Monitor routine comments messages and engagement activity when assigned
- Maintain social media content calendars and posting schedules
- Track basic engagement metrics and performance data
- Assist with researching relevant content ideas and industry trends
- Ensure published content follows company branding and communication guidelines
Content Marketing amp Website Support
- Assist with preparing and updating website content blog posts and promotional materials
- Review digital content for spelling formatting and consistency
- Upload approved content to website or content-management systems
- Organize images graphics videos and other marketing assets
- Support content calendars and publishing schedules
- Assist with basic keyword research and content optimization
- Maintain accurate records of published and scheduled content
- Coordinate content updates with designers writers and other team members
Search Engine Optimization SEO
- Assist with basic keyword research and SEO-related tasks
- Update page titles descriptions headings and content under supervision
- Support website content optimization using established SEO guidelines
- Identify broken links missing information or formatting issues
- Assist with monitoring website traffic and search performance
- Maintain keyword lists SEO trackers and optimization records
- Learn and apply basic on-page SEO practices
- Support routine SEO reporting and documentation
Email Marketing Support
- Assist with preparing and scheduling approved email marketing campaigns
- Maintain email contact lists and marketing databases
- Update subscriber information and communication preferences
- Support email template formatting and content preparation
- Review email content for accuracy before scheduling
- Track basic campaign metrics such as opens clicks and engagement
- Organize campaign results and reporting spreadsheets
- Follow applicable privacy consent and email marketing procedures
Digital Advertising Support
- Assist with routine administrative tasks related to digital advertising campaigns
- Support campaign setup and updates under supervision
- Organize approved advertising copy images and creative assets
- Maintain advertising schedules budgets and tracking documents
- Monitor basic campaign performance indicators
- Help prepare advertising performance summaries
- Coordinate advertising requests with the marketing team
- Follow established advertising platform and company guidelines
Marketing Data amp Analytics
- Enter and update marketing information in spreadsheets CRM systems and reporting platforms
- Track campaign performance website activity and social media engagement
- Maintain accurate marketing databases and contact records
- Assist with preparing routine marketing reports and dashboards
- Organize data related to leads conversions traffic and engagement
- Identify missing or inconsistent marketing information
- Support basic data analysis and performance comparisons
- Maintain accurate documentation of marketing activities
Marketing Administration amp Coordination
- Provide administrative support to the digital marketing team
- Prepare and update spreadsheets reports calendars and trackers
- Organize digital marketing files and shared resources
- Track assigned tasks deadlines and project updates
- Assist with email correspondence and internal coordination
- Route marketing requests and information to appropriate team members
- Maintain organized campaign documentation and records
- Support additional marketing activities as assigned
Remote Team Collaboration
- Communicate professionally through email chat and virtual meetings
- Collaborate with marketing specialists designers content creators and other departments
- Participate in virtual meetings onboarding training and coaching
- Provide regular updates on assigned marketing tasks
- Request clarification when instructions or campaign requirements are incomplete
- Apply feedback to improve marketing materials and processes
- Maintain dependable communication during scheduled working hours
- Work independently while meeting deadlines and quality standards
Required Qualifications
- High school diploma, GED, or equivalent
- Basic computer and internet proficiency
- Good written and verbal communication skills
- Strong attention to detail and organization
- Basic understanding of social media platforms and online content
- Interest in digital marketing, advertising, and online business
- Familiarity with email, spreadsheets, and digital documents
- Ability to follow instructions and established procedures
- Basic analytical and problem-solving abilities
Preferred Qualifications
- Previous professional digital marketing experience is not required.
- Familiarity with any of the following may be helpful: Social media marketing and content scheduling.
- Search engine optimization (SEO).
- Email marketing platforms.
- Google Analytics or similar analytics tools.
- Google Ads or Meta Ads Manager.
- Canva, Figma, or basic graphic design tools.
- WordPress or other content-management systems.
- Microsoft Excel or Google Sheets.
- CRM and marketing automation platforms.
- Basic copywriting and content creation.
- Digital advertising and campaign tracking.
- Marketing reporting and data analysis.
- Relevant experience gained through academic projects, internships, volunteer work, freelance assignments, personal blogs, social media accounts, online courses, or self-directed marketing projects may also be considered.