Trade Marketing Manager - Beverages KSA

PepsiCo; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

PepsiCo Inc. in Saudi Arabia seeks a senior Trade Marketing leader to drive the Beverages agenda, translating brand and commercial strategies into winning in-market execution.

You will ensure optimal allocation and governance of trade investments across channels to deliver sustainable volume, share, and profitability growth. You will interface with PepsiCo Marketing, Franchise teams, and bottlers’ Trade Marketing organizations, leading cross-functional initiatives and channel plans to drive

Qualifications

• 7–10+ years FMCG experience in Trade Marketing or Customer Marketing
• Saudi market and beverage channels knowledge
• Experience in franchise/multi-bottler environments
• Budget and investment management experience

Responsibilities

• Lead the development and execution of the annual and quarterly Trade Marketing strategy for KSA Beverages
• Translate priorities into channel activation plans (MT, TT, AFH, eComm, etc.) and build the activation calendar
• Act as liaison between PepsiCo and bottlers’ Trade Marketing teams; align activation standards
• Own trade spend planning, tracking, and ROI optimization across channels
• Oversee in-market execution including promotions, store visibility, activations, and new packs launches
• Track KPIs and develop dashboards; leverage insights for growth opportunities
• Lead trade readiness and execution of NPD launches across channels

Skills

Trade marketing

Channel planning

Bottler liaison

Cross-functional

ROI management

Job description

Overview

This role is responsible for the Trade Marketing agenda for the Beverages business in Saudi Arabia, acting as the central interface between PepsiCo Marketing, Franchise teams, and the bottlers’ Trade Marketing organizations. The role is responsible for translating brand and commercial strategies into winning in-market execution, while ensuring optimal allocation and governance for trade investments across channels to deliver sustainable volume, share, and profitability growth.

Responsibilities

1. Trade Strategy & Planning:

   Lead the development and execution of the annual and quarterly Trade Marketing strategy for KSA Beverages

   Translate category and brand priorities into channel-specific activation plans (MT, TT, AFH, eComm, etc.)

   Build and deploy trade marketing calendar, including key seasons, launches, and promotions

   Drive channel planning as part of Joint Business Planning with bottlers

2. Bottler Interface & System Alignment:

   Act as primary liaison between PepsiCo and bottlers’ Trade Marketing teams

   Ensure alignment on priorities, activation frameworks, and execution standards across bottlers

   Lead regular forums (monthly/quarterly) with bottlers to track performance and align actions

3. Cross-Functional Integration- Serve as key interface between:

   PepsiCo Marketing (brand strategy & innovation)

   Franchise teams (commercial priorities & growth agenda)

   Channel teams (channel plans)

   Bottlers' teams (execution)

   Ensure strong push & pull alignment between consumer campaigns and in-store activation

4. Trade Spend & Optimization (Core Accountability):

   Own trade spend planning, tracking, and prioritization by channel

   Establish frameworks to ensure effective and efficient allocation of all trade investments

   Monitor ROI of activations and continuously reallocate funds to highest return opportunities

5. Execution Excellence & In-Market Activation:

   Lead execution of BTL activations and customer programs aligned with brand priorities

   Ensure best-in-class execution across channels, including: Store visibility

   Promotions & activations

   Innovation launches (NPDs, new packs, SKUs)

   Develop and deploy channel playbooks and activation toolkits

6. Performance Tracking & Insights:

   Track KPIs including volume, share, distribution, and activation effectiveness

   Leverage insights (internal & external) to refine plans and identify growth opportunities

   Establish dashboards and feedback loops across stakeholders and bottlers

7. Innovation & Growth Initiatives:

   Lead trade readiness and execution of innovation (NPD) launches across channels

   Identify and scale winning activation ideas across channels and geographies

   Contribute to mid- and long-term growth planning cycles

Qualifications

• 7–10+ years of experience in FMCG, preferably in Trade Marketing / Customer Marketing / Sales
• Strong understanding of Saudi market dynamics and beverage channels
• Proven experience working in a franchise or multi-bottler environment (preferred)
• Strong financial acumen with experience managing trade budgets and investments