Sponsorship, PR, and Events - Manager

Asharq; Saudi Arabia; On-site; SAR 90,000 - 140,000; Full time

Job summary

Asharq in Riyadh, Saudi Arabia, seeks a seasoned Head of Corporate Communications to lead events, PR campaigns, and sponsor partnerships from concept to execution.

You will develop integrated event and communications strategies that build brand equity, engage stakeholders, generate revenue, and oversee budgets, timelines, vendors, and post-event reporting. Arabic fluency and 5–10 years of relevant experience are required, with proven leadership in fast-paced media or brand environments.

Qualifications

• Bachelor’s degree in communications, PR, marketing, or related field.
• 5–10 years in sponsorships, PR, events, or corporate communications.
• Experience in media organizations or brand environments preferred.
• Strong editorial awareness and regional media nuances a plus.

Responsibilities

• Lead planning and delivery of corporate, industry, brand, and audience-facing events.
• Develop event strategies to support brand building, stakeholder engagement, thought leadership, and revenue.
• Oversee event budgets, timelines, logistics, vendors, production, guest management, and reporting.
• Manage event partnerships, sponsorship activations, speaker coordination, and on-site execution.
• Ensure all events reflect brand standards and strategic priorities.
• Evaluate event performance through KPIs, audience feedback, media impact, and commercial outcomes.
• Develop and implement PR strategies to strengthen reputation and market positioning.
• Build relationships with media, journalists, influencers, and agencies.
• Identify storytelling opportunities that elevate leadership and content initiatives.

Skills

Arabic fluency

Event sponsorships

Stakeholder engagement

Media relations

Education

Bachelor’s degree in Communications or related field

Job description

• Lead the planning and delivery of corporate, industry, brand, and audience-facing events from concept to execution.
• Develop event strategies that support brand building, stakeholder engagement, thought leadership, and revenue generation.
• Oversee event budgets, timelines, logistics, vendors, production, guest management, and post-event reporting.
• Manage event partnerships, sponsorship activations, speaker coordination, and on-site execution.
• Ensure all events reflect the organization’s brand standards and strategic priorities.
• Evaluate event performance through KPIs, audience feedback, media impact, and commercial outcomes.

Public Relations and Corporate Communications

• Develop and implement PR strategies that strengthen the organization’s reputation and market positioning.
• Manage corporate announcements, press releases, media briefings, executive profiling, and crisis communications support.
• Build and maintain strong relationships with media, journalists, industry influencers, and PR agencies.
• Identify proactive storytelling opportunities that elevate the organization, its leadership, and its content or commercial initiatives.
• Monitor media coverage, public sentiment, and industry conversations, providing insights and recommendations to leadership.
• Ensure consistency of messaging across all external communications and public-facing touchpoints.

Sponsorships and Partnerships

• Develop and execute the organization’s sponsorship strategy in line with brand and commercial objectives.
• Identify, evaluate, and secure sponsorship opportunities that enhance visibility, audience engagement, and revenue potential.
• Build and maintain strong relationships with sponsors, partners, agencies, and key industry stakeholders.
• Lead sponsorship negotiations, proposal development, rights packaging, and activation planning.
• Ensure sponsorship deliverables are executed to a high standard and provide clear value to partners.
• Work closely with commercial and content teams to create integrated partnership opportunities across platforms, events, and branded initiatives.

SKILLS AND COMPETENCIES

• Bachelor’s degree in communications, Public Relations, Marketing, Business, Media, or a related field.
• 5 to 10 years of relevant experience in sponsorships, public relations, events, brand partnerships, or corporate communications.
• Experience within a media organization, broadcaster, publisher, entertainment company, or similarly fast-paced brand environment is strongly preferred.
• High editorial awareness of regional media nuances is a huge plus
• Proven track record of leading successful sponsorship deals, PR campaigns, and high-profile events.
• Strong existing network across media, PR, events, and brand partnership ecosystems is a plus.
• Experience managing agencies, vendors, and cross-functional stakeholders at senior levels.
• Arabic fluency is a must

Preferred Qualitificaitons:

• Media experience is a great plus
• Experience in working with dashboards Looker Studio or any other BI tool
• Experience in building data pipelines for reporting purposes

Job Info

• Job ID 738
• Posting Date 07/23/2026, 07:53 AM
• Job Type Full time
• Locations KAFD 4, Building 4.11, P.O. Box 13519, Riyadh, KSA, Riyadh, SA