Social Media Specialist / Graphic Designer

Jones Lang LaSalle; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Jones Lang LaSalle is seeking a seasoned Digital Marketing & Social Media lead in KSA to develop and execute comprehensive social media strategies for leasing properties across platforms. You will create engaging content in English and Arabic, manage online campaigns, and optimize performance using data-driven insights.

The role requires 3+ years in real estate or related sectors, with proven results in lead generation and brand building.

Qualifications

• Minimum 3 years of social media management and digital marketing experience.
• Proven track record of growing social media followers and generating leads.
• Portfolio demonstrating content creation, campaign management and results.
• Experience with social media tools and bilingual content creation (English/Arabic).
• Bachelor's degree in Marketing, Communications or related field.

Responsibilities

• Develop and execute social media strategy across platforms and calendar.
• Create high-quality visual and written content for property marketing.
• Manage online listings, ads, and lead generation campaigns.
• Monitor reviews and manage online reputation proactively.
• Maintain and optimize property website and digital assets.
• Plan and execute monthly/quarterly campaigns with measurable KPIs.
• Analyze performance, report insights, and optimize channels.

Skills

Social Media Strategy

Content Creation

Digital Marketing

Lead Generation

Analytics & Reporting

Community Engagement

SEO & SEM basics

Bilingual Content (Eng/Arabic)

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Sprout Social

Meta Business Suite

Canva

Adobe Photoshop

Illustrator

Premiere Pro

Job description

Key Responsibilities

• Social Media ManagementDevelop and execute comprehensive social media strategy across all relevant platforms Instagram Facebook Twitter X LinkedIn TikTok Snapchat Create schedule and publish high-quality content daily aligned with brand guidelines and community calendarManage community engagement including responding to comments messages and mentionsMonitor social media trends and incorporate relevant content themes and formatsDevelop platform-specific content strategies optimized for each channel s audience and algorithmCoordinate influencer partnerships and brand ambassador programsManage social media advertising campaigns with monthly budget allocation and ROI trackingGrow follower base organically and through paid campaigns with monthly growth targetsConduct social listening and sentiment analysis to track brand perceptionCreate and maintain social media content calendar aligned with leasing objectives and community events

• Content Creation amp StorytellingProduce high-quality visual and written content including photos videos reels stories and graphicsCoordinate professional photography and videography shoots showcasing property features and lifestyleWrite compelling captions blog posts and marketing copy in Arabic and EnglishDevelop video content including property tours resident testimonials amenity showcases and event coverageCreate branded templates graphics and visual assets using Canva Adobe Creative Suite or equivalentDevelop resident success stories and lifestyle content highlighting compound living experienceProduce seasonal campaigns aligned with cultural events holidays and Saudi Vision 2030 initiativesMaintain brand voice consistency across all content and communicationsCurate user-generated content and resident testimonials with proper permissionsDevelop content pillars covering amenities community lifestyle location and leasing offers

• Digital Marketing amp Lead GenerationManage online property listings on major portalsOptimize listing content imagery and descriptions for maximum visibility and lead generationMonitor and respond to portal inquiriesExecute Google Ads and social media advertising campaigns targeting qualified prospectsDevelop landing pages and lead capture forms optimized for conversionImplement SEO best practices across all digital properties and contentManage email marketing campaigns including newsletters promotional offers and resident communicationsTrack lead sources and attribution across all digital channelsCoordinate with leasing team to align digital campaigns with occupancy goals and pricing strategyDevelop retargeting campaigns for website visitors and engaged prospects

• Online Reputation ManagementMonitor and manage online reviews across Google Facebook Bayut and other platformsRespond professionally to all reviewsDevelop review generation campaigns encouraging satisfied residents to share feedbackTrack online reputation scores and sentiment trends with monthly reportingCoordinate with operations team to address service issues raised in online reviewsImplement reputation repair strategies for negative feedbackShowcase positive reviews and testimonials across marketing channelsMaintain review response templates aligned with brand voice and service recovery protocolsMonitor competitor reviews and benchmark performanceReport monthly on review volume average rating and sentiment analysis

• Website amp Digital Platforms ManagementMaintain and update property website with fresh content imagery and leasing informationEnsure website is mobile-optimized and delivers excellent user experienceMonitor website analytics including traffic bounce rate conversion rate and user behaviorImplement website improvements based on analytics insights and user feedbackCoordinate with IT web development for technical updates and enhancementsManage resident mobile app communications including push notifications and in-app contentDevelop digital brochures e-flyers and downloadable marketing materialsEnsure website SEO optimization and local search visibilityMaintain website lead capture forms and integrate with CRM systemConduct A B testing on landing pages CTAs and conversion elements

• Campaign Planning amp ExecutionDevelop monthly and quarterly digital marketing campaigns aligned with leasing objectivesCreate promotional campaigns for special offers seasonal deals and availability windowsCoordinate campaign launch across all digital channels with consistent messagingDesign campaign assets including graphics videos ad copy and landing pagesSet campaign KPIs and track performance against targetsImplement UTM tracking and attribution for all campaign linksConduct post-campaign analysis with recommendations for optimizationCoordinate cross-functional campaigns with leasing events and operations teamsDevelop nurture campaigns for prospects at different stages of the leasing journeyCreate urgency-driven campaigns to convert pipeline prospects and reduce vacancy periods

• Analytics Reporting amp Performance OptimizationMonitor daily performance across all digital channels and platformsPrepare monthly digital marketing reports including reach engagement leads and conversionsTrack KPIs including follower growth engagement rate click-through rate cost per lead and conversion rateAnalyze campaign performance and provide data-driven recommendationsConduct competitor analysis and digital benchmarkingReport on ROI and cost-effectiveness of all digital marketing investmentsMaintain marketing dashboard with real-time performance metricsIdentify trends insights and opportunities from analytics dataPresent quarterly digital strategy reviews with performance highlights and future plansContinuously optimize content campaigns and channels based on performance data

Requirements

• Minimum 3 years experience in social media management and digital marketing, preferably in real estate, hospitality or property management in KSAProven track record of growing social media following and generating leads through digital channelsStrong portfolio demonstrating content creation, campaign management and results achievementExperience with social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)Proficiency in content creation tools (Canva, Adobe Photoshop, Illustrator, Premiere Pro or equivalent)Strong understanding of social media algorithms, best practices and platform-specific strategiesExperience with Google Analytics, Facebook Ads Manager and social media analytics platformsExcellent written and verbal communication skills in English and Arabic (bilingual content creation essential)Knowledge of KSA digital landscape, cultural sensitivities and social media trendsBachelor's degree in Marketing, Communications, Digital Media or related field
• Key Competencies: Creative storyteller with strong visual and written content skills, Data-driven with analytical mindset and performance optimization focus, Highly organized with ability to manage multiple campaigns and deadlines simultaneously, Proactive self-starter with ability to work independently and take initiative, Detail-oriented with commitment to brand consistency and quality standards, Trend-aware with finger on the pulse of social media and digital marketing evolution, Tech-savvy with quick learning ability for new platforms and tools, Culturally sensitive with understanding of Saudi market and diverse resident demographics, Results-oriented with focus on lead generation and business objectives, Collaborative team player with strong communication and coordination skills, Adaptable and flexible in fast-paced, dynamic environment, Strategic thinker with ability to translate business goals into digital campaigns