Marketing Director

Cornerstone Global Partners (CGP Group); Riyadh; On-site; SAR 562,000 - 787,000; Full time

Job summary

Cornerstone Global Partners is seeking a Marketing Director, MENA to own the full marketing stack for the region, spanning brand strategy, growth, and performance. Build and scale a function across KSA, UAE, and beyond, translating a global identity into a culturally resonant local proposition and driving acquisition and retention for all properties.

You will lead PR, branding, growth, and paid media, building a high-performing team and partnering with operations and leasing.

Qualifications

• 10+ years of marketing experience with senior leadership exposure.
• Deep understanding of KSA/UAE markets and cultural context.
• Proven track record building and scaling marketing functions.
• Fluency in Arabic is a strong plus.

Responsibilities

• Define and steward the brand across MENA, ensuring global consistency while building cultural relevance in KSA and UAE.
• Lead brand campaigns, growth initiatives, and PR/earned media across English and Arabic channels.
• Own paid acquisition end-to-end and manage marketing spend with strong analytics.
• Recruit, develop, and lead a high-performing marketing team; partner with cross-functional leaders.

Skills

Brand strategy

Performance marketing

Leadership

Arabic language

Data analytics

Job description

Marketing Director, MENA – Residential Real Estate & Hospitality

Location: Riyadh, KSA | On-site | Full-time

About The Opportunity

A fast-growing residential real estate and hospitality operator — spanning condominiums, hotels, multifamily residences, and office spaces — is seeking a Marketing Director to lead its brand and performance marketing function across MENA. This is a builder's role for a senior marketing leader who can translate a global brand identity into something culturally resonant in Riyadh, Dubai, and the wider region, while owning acquisition and retention across every community.

About The Role

As Marketing Director, MENA, you will own the full marketing stack for the region — from how the brand shows up in culture, to how the business acquires and retains residents across every property. You'll be the senior marketing leader on the ground, building the function from brand to performance, and leading teams responsible for PR, Branding, Growth, and Performance. You will report into regional leadership.

Responsibilities

Brand & Upper Funnel

• Define and steward the brand across MENA, ensuring global consistency while building cultural relevance in KSA, the UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural moments that establish the company as a defining residential brand in the region.
• Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

• Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
• Lead growth across organic social, content, partnerships, events, and referral programs tailored to MENA audience behaviors.
• Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

• Own paid acquisition end-to-end — paid search, paid social, programmatic, and offline performance channels — with full P&L responsibility for marketing spend.
• Set and hit targets for cost per lead, cost per lease, occupancy ramp, and retention, backed by strong analytics and attribution infrastructure.
• Partner with leasing and operations teams to keep the lead-to-lease funnel tight, ensuring every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

• Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
• Set clear goals, performance metrics, and accountability standards across the function.
• Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
• Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

• 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.
• Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.
• Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
• Genuine fluency across the funnel — equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.
• Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across multiple markets.
• A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.