Digital Marketing Manager
Boutique Group
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Job summary
The Red Palace in Riyadh is seeking a Digital Marketing Manager to shape and own the brand's digital voice across social platforms, translating heritage into compelling content. You will drive strategy, create high-quality visuals, and lead influencer collaborations in a pre-opening phase to position the property for launch ahead of 2026.
Balance strategic thinking with creative leadership and cultural awareness to deliver a globally resonant digital presence reflecting Saudi luxury.
Qualifications
- Bachelor's degree in Marketing, Communications, Media, or related field.
- Minimum 5-7 years of Digital Marketing management experience in luxury, hospitality, or cultural brands.
- Proven experience in content strategy, storytelling, and influencer management.
- English fluency; Arabic is a strong advantage.
Responsibilities
- Develop and execute a comprehensive Digital Marketing strategy aligned with brand narrative and objectives.
- Define content pillars, visual identity, and tone reflecting Saudi heritage and modern luxury.
- Plan content calendars for Instagram, LinkedIn, YouTube, and X.
- Oversee content quality, storytelling, and collaborations with agencies and partners.
- Lead influencer visits and activations, ensuring cultural sensitivity and brand consistency.
- Collaborate with cross-functional teams to amplify campaigns and pre-opening initiatives.
Skills
Education
Job description
A symbol of Saudi Arabia's heritage, The Red Palace stands as an extraordinary landmark in Riyadh, now reimagined as an ultra-luxury boutique hotel. Originally built in 1943, this historic Palace has been transformed into a masterpiece of refined hospitality, blending timeless elegance with contemporary sophistication.
Nestled in the heart of the capital, The Red Palace offers an exclusive glimpse into the Kingdom's storied past, featuring meticulously restored architecture, curated cultural experiences, and unparalleled service. Every detail has been thoughtfully designed to honor its legacy while delivering a modern interpretation of luxury. At The Red Palace, we invite guests to step into a world of history, prestige, and indulgence, where tradition and innovation seamlessly come together.
As The Red Palace prepares for its grand unveiling in 2026, the Digital Marketing Manager will be responsible for shaping and managing the brand's digital presence across social platforms. This role serves as the primary digital voice of The Red Palace, translating its story, heritage, and modern Saudi luxury into compelling, culturally authentic content.
The position requires a balance of strategic thinking, creative leadership, and cultural awareness to build a distinctive and globally resonant Digital & social media presence aligned with the brand's values and positioning.
- Develop and execute a comprehensive Digital Marketing strategy aligned with The Red Palace's brand narrative, positioning, and commercial objectives.
- Define and maintain clear content pillars, visual identity, and tone of voice reflecting Saudi heritage, craftsmanship, and modern luxury.
- Plan, manage, and execute content calendars across key platforms including Instagram, LinkedIn, YouTube, and X.
- Ensure all content and interactions consistently reflect the company's legacy values, competencies, and desired cultural behaviors.
- Act as a role model in representing the brand's standards in all internal and external engagements.
- Lead the development of high-quality, story-driven content including photography, video, reels, captions, and editorial narratives.
- Collaborate with internal teams, agencies, and creative partners to capture and showcase architecture, experiences, and moments across the Palace.
- Oversee influencer visits, content shoots, and digital collaborations, ensuring alignment with brand guidelines and cultural sensitivity.
- Ensure content quality, consistency, and storytelling excellence across all platforms.
- Build, grow, and nurture a global community of followers aligned with the brand’s values and positioning.
- Manage daily engagement across platforms, responding thoughtfully and professionally to build authentic relationships.
- Identify, evaluate, and collaborate with high-value influencers, cultural figures, and digital creators relevant to the luxury and hospitality space.
- Monitor and analyze social media performance using platform insights and analytics tools.
- Track key metrics including engagement, reach, growth, and content performance.
- Prepare clear monthly performance reports with insights, trends, and actionable recommendations for optimization.
- Work closely with Commercial, Marketing, and Guest Experience teams to amplify key moments, campaigns, and experiences.
- Support pre-opening initiatives through targeted storytelling, teaser campaigns, and influencer activations.
- Align Digital Marketing activity with broader Social media, PR, and brand initiatives.
- Act as a cultural storyteller and brand ambassador, representing The Red Palace with authenticity, refinement, and credibility.
- Stay informed on emerging digital trends, platform developments, and best practices within the luxury and hospitality sectors.
- Proactively recommend innovations and new approaches to enhance digital storytelling and brand reach.
- Ability to translate brand positioning, heritage, and commercial objectives into a coherent Digital Marketing strategy.
- Strong understanding of luxury brand dynamics and audience expectations across digital platforms.
- Demonstrated capability to craft compelling narratives through visual and written content.
- Strong editorial judgment in selecting themes, moments, and stories that align with brand identity.
- Deep appreciation of Saudi culture, heritage, and values, with the ability to represent them authentically in a global context.
- Sound judgment in managing influencer and content collaborations with cultural integrity.
- Strong working knowledge of major social media platforms (Instagram, LinkedIn, YouTube, X) and their content mechanics.
- Ability to adapt content formats and storytelling approaches based on platform behavior and audience insights.
- Proven ability to work cross-functionally with Marketing, Commercial, Guest Experience, and external partners.
- Clear communication and alignment skills to ensure consistency of messaging and priorities.
- Ability to build and sustain meaningful engagement with digital audiences and brand advocates.
- Professional and thoughtful approach to community interaction and reputation management.
- Ability to interpret digital Marketing data and insights to inform decisions and optimize content performance.
- Structured approach to reporting, with a focus on insights rather than vanity metrics.
- Strong sense of responsibility for the brand’s digital voice and public perception.
- Ability to operate independently in a pre-opening environment with limited structure.
- Bachelor’s degree in Marketing, Communications, Media, or a related field.
- Minimum 5-7 years of experience in Digital Marketing management, preferably within luxury, hospitality, lifestyle, or cultural brands.
- Proven experience in content strategy, storytelling, and influencer management.
- Strong cultural awareness and sensitivity, with the ability to represent Saudi heritage in a modern, global context.
- Excellent written and visual communication skills in English (Arabic is a strong advantage).
- Strong analytical mindset with experience using Digital Marketing analytics tools.
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