Social Media Marketing Specialist

MPFM - MULTI PATHS FACILITIES MANAGEMENT CO. شركة المسارات المتعددة لإدارة المرافق; Jeddah; On-site; SAR 60,000 - 100,000; Full time

Job summary

MPFM - MULTI PATHS FACILITIES MANAGEMENT CO. شركة المسارات المتعددة لإدارة المرافق seeks a Social Media Marketing Specialist for an on-site role in Jeddah.

You will plan, create, and publish social content, manage calendars, and coordinate visuals to strengthen the brand and engage target audiences. You will analyze performance metrics, prepare reports, and adjust campaigns, collaborating with marketing and operations to ensure campaigns align with brand guidelines and organizational objectives.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing across major platforms.
• Proficiency in Content Creation and Marketing, planning calendars and brand-aligned content.
• Excellent communication skills to craft engaging copy and collaborate with teams.
• Ability to analyze social media metrics, use reporting tools, and apply insights to improve performance.
• Familiarity with facilities management, services, or B2B sectors is a plus.
• Academic background in Marketing, Communications, Business, or related field preferred.
• Strong organizational skills and ability to manage multiple platforms in a fast-paced environment.
• Fluency in English; Arabic language skills beneficial for local market communication.

Responsibilities

• Plan, create, and publish social media content across platforms.
• Manage social media calendars and coordinating visual assets.
• Monitor channels, respond to comments/messages professionally.
• Analyze performance metrics, prepare reports, and adjust campaigns to improve reach.
• Collaborate with marketing and operations to support campaigns and ensure brand alignment.

Skills

Social Media Marketing

Digital Marketing

Content Creation

Copywriting

Analytics

Reporting Tools

B2B familiarity

Brand Alignment

English fluency

Arabic language

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Google Analytics

Job description

Company Description

Multi Paths Facilities Management Services, a subsidiary of MPCCO, provides innovative and sustainable facility and property management solutions across Saudi Arabia. The company designs custom programs ranging from specialized cleaning to fully integrated facility management, tailored to each client’s requirements. With a workforce of over 5,000 skilled professionals and operations in more than four major cities, MPFM supports diverse sectors. Clients include organizations in specialized cleaning, food and beverage, hospitals, retail, warehouses, and logistics. MPFM aims to be a strategic partner, delivering the right people and solutions to power business performance.

Role Description

The Social Media Marketing Specialist is a full-time, on-site role based in Jeddah. This position is responsible for planning, creating, and publishing social media content across platforms to strengthen MPFM’s brand and engage target audiences. Day-to-day tasks include managing social media calendars, crafting posts, coordinating visual assets, monitoring channels, and responding to comments and messages in a professional manner. The specialist analyzes performance metrics, prepares reports, and adjusts campaigns to improve reach and engagement. The role collaborates with marketing and operations teams to support campaigns, promote services, and ensure all communication aligns with brand guidelines and organizational objectives.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience managing campaigns across major platforms.
• Proficiency in Social Media Content Creation and Marketing, including planning content calendars and aligning content with brand strategy.
• Excellent Communication skills, with the ability to write clear, engaging copy and collaborate effectively with diverse teams.
• Ability to analyze social media metrics, use reporting tools, and apply insights to optimize performance.
• Familiarity with the facilities management, services, or B2B sectors is an advantage.
• Relevant academic background in Marketing, Communications, Business, or a related field is preferred.
• Strong organizational skills, attention to detail, and the ability to manage multiple platforms and tasks in a fast-paced environment.
• Fluency in English; Arabic language skills are highly beneficial for local market communication.