Snapchat‑Focused Performance Marketing Specialist

Dralruhaimi; Saudi Arabia; On-site; SAR 150,000 - 230,000; Full time

Job summary

Dralruhaimi in Dammam, Saudi Arabia seeks an experienced Digital Marketing & Advertising Performance Specialist to plan, manage, and optimize paid campaigns, with Snapchat Ads as the primary platform.

You will analyze data, manage budgets, optimize CPA/ROAS, and translate insights into actionable marketing decisions while collaborating with content and design teams and staying compliant with healthcare advertising requirements.

Qualifications

• Proven professional experience managing paid advertising campaigns.
• Strong hands-on experience with Snapchat Ads as the primary advertising platform.
• Good working knowledge of Meta Ads and Google Ads.
• Experience using Google Analytics and other performance measurement tools.
• Strong ability to analyze campaign data and translate insights into actionable marketing decisions.
• Knowledge of performance marketing KPIs: CPA, conversion rate, ROAS.
• Experience managing advertising budgets and optimizing spend based on performance.
• Strong analytical and numerical mindset.
• Ability to manage multiple campaigns simultaneously.
• Strong organizational, communication, and collaboration skills.
• Previous experience in the medical or healthcare sector is preferred.
• Documented examples or measurable results from campaigns are an advantage.
• Understanding of digital advertising platform policies and campaign requirements.

Responsibilities

• Plan, launch, manage and optimize paid advertising campaigns, with Snapchat Ads as the primary platform.
• Manage and optimize campaigns across Meta Ads and Google Ads when required.
• Develop campaign plans covering objectives, target audiences, budgets, and KPIs.
• Manage advertising budgets and allocate spending across campaigns based on performance.
• Continuously optimize budget distribution to improve advertising efficiency and ROAS.
• Monitor campaign performance daily and optimize CPA, conversion rates, and ROAS.
• Conduct ongoing testing of advertising creatives, messages, audiences, and approaches.
• Analyze campaign data and identify opportunities for performance improvement.
• Collaborate with content and design teams to develop effective advertising materials.
• Prepare periodic campaign performance reports containing results, analysis, KPIs, and actionable recommendations.
• Monitor updates and policies across advertising platforms.
• Ensure campaigns comply with content requirements, particularly medical/healthcare advertising.

Skills

Paid ads

Snapchat Ads

Meta Ads

Google Ads

Google Analytics

Budget management

Campaign optimization

KPI tracking

Data analysis

Collaboration

Tools

Meta Ads Manager

Google Ads

Job description

Dralruhaimi in Dammam, Saudi Arabia seeks an experienced Digital Marketing & Advertising Performance Specialist to plan, manage, and optimize paid campaigns, with Snapchat Ads as the primary platform.

You will analyze data, manage budgets, optimize CPA/ROAS, and translate insights into actionable marketing decisions while collaborating with content and design teams and staying compliant with healthcare advertising requirements.