Digital Marketing & Advertising Performance Specialist | Dammam, Saudi Arabia

Dralruhaimi; Saudi Arabia; On-site; SAR 150,000 - 230,000; Full time

Job summary

Dralruhaimi in Dammam, Saudi Arabia seeks an experienced Digital Marketing & Advertising Performance Specialist to plan, manage, and optimize paid campaigns, with Snapchat Ads as the primary platform.

You will analyze data, manage budgets, optimize CPA/ROAS, and translate insights into actionable marketing decisions while collaborating with content and design teams and staying compliant with healthcare advertising requirements.

Qualifications

• Proven professional experience managing paid advertising campaigns.
• Strong hands-on experience with Snapchat Ads as the primary advertising platform.
• Good working knowledge of Meta Ads and Google Ads.
• Experience using Google Analytics and other performance measurement tools.
• Strong ability to analyze campaign data and translate insights into actionable marketing decisions.
• Knowledge of performance marketing KPIs: CPA, conversion rate, ROAS.
• Experience managing advertising budgets and optimizing spend based on performance.
• Strong analytical and numerical mindset.
• Ability to manage multiple campaigns simultaneously.
• Strong organizational, communication, and collaboration skills.
• Previous experience in the medical or healthcare sector is preferred.
• Documented examples or measurable results from campaigns are an advantage.
• Understanding of digital advertising platform policies and campaign requirements.

Responsibilities

• Plan, launch, manage and optimize paid advertising campaigns, with Snapchat Ads as the primary platform.
• Manage and optimize campaigns across Meta Ads and Google Ads when required.
• Develop campaign plans covering objectives, target audiences, budgets, and KPIs.
• Manage advertising budgets and allocate spending across campaigns based on performance.
• Continuously optimize budget distribution to improve advertising efficiency and ROAS.
• Monitor campaign performance daily and optimize CPA, conversion rates, and ROAS.
• Conduct ongoing testing of advertising creatives, messages, audiences, and approaches.
• Analyze campaign data and identify opportunities for performance improvement.
• Collaborate with content and design teams to develop effective advertising materials.
• Prepare periodic campaign performance reports containing results, analysis, KPIs, and actionable recommendations.
• Monitor updates and policies across advertising platforms.
• Ensure campaigns comply with content requirements, particularly medical/healthcare advertising.

Skills

Paid ads

Snapchat Ads

Meta Ads

Google Ads

Google Analytics

Budget management

Campaign optimization

KPI tracking

Data analysis

Collaboration

Tools

Meta Ads Manager

Google Ads

Job description

Location

Dammam, Saudi Arabia

Job Category

• Sales & Marketing
• Business Development
• Creative, Design & Media

Job Overview

We are seeking an experienced Digital Marketing & Advertising Performance Specialist to join a full-time team in Dammam, Saudi Arabia. The role focuses on planning, managing, optimizing, and analyzing paid advertising campaigns, with Snapchat Ads as the primary advertising platform.

The successful candidate will have a strong performance marketing mindset and hands‑on experience with Snapchat Ads, along with working knowledge of Meta Ads, Google Ads, and Google Analytics. The role requires the ability to interpret campaign data, manage advertising budgets, optimize key performance indicators, and translate insights into actionable marketing decisions.

This position offers opportunities for career growth and professional development in performance marketing, paid advertising, campaign analytics, and digital strategy. Previous experience in the medical or healthcare sector is preferred, particularly for candidates familiar with the requirements and policies governing healthcare advertising.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns, with Snapchat Ads as the primary platform.
• Manage and optimize campaigns across Meta Ads and Google Ads when required.
• Develop campaign plans covering objectives, target audiences, budgets, and KPIs.
• Manage advertising budgets and allocate spending across campaigns and platforms based on performance.
• Continuously optimize budget distribution to improve advertising efficiency and return on investment.
• Monitor campaign performance daily and optimize CPA, conversion rates, and ROAS.
• Conduct ongoing testing of advertising creatives, marketing messages, audiences, and campaign approaches.
• Analyze campaign data and identify opportunities for performance improvement.
• Collaborate with content and design teams to develop effective advertising materials.
• Prepare periodic campaign performance reports containing results, analysis, KPIs, and actionable recommendations.
• Monitor updates and policies across advertising platforms.
• Ensure advertising campaigns comply with applicable content requirements, particularly those relating to medical and healthcare advertising.
• Use performance insights to improve reach, lead generation, sales, and advertising‑spend efficiency.

Requirements & Qualifications

• Proven professional experience managing paid advertising campaigns.
• Strong hands‑on experience with Snapchat Ads as the primary advertising platform.
• Good working knowledge of Meta Ads and Google Ads.
• Experience using Google Analytics and other performance measurement tools.
• Strong ability to analyze campaign data and translate insights into actionable marketing decisions.
• Good understanding of performance marketing KPIs, including:
  • Cost Per Acquisition (CPA)
  • Conversion Rate
  • Return on Ad Spend (ROAS)
• Experience managing advertising budgets and optimizing spending based on performance.
• Strong analytical and numerical mindset.
• Ability to manage multiple campaigns simultaneously.
• Strong organizational, communication, and collaboration skills.
• Previous experience in the medical or healthcare sector is preferred.
• Documented examples, case studies, or measurable results from previous advertising campaigns are an important advantage.
• Strong understanding of digital advertising platform policies and campaign requirements.

Salary, Benefits & Career Growth

Salary and compensation details have not been specified for this position.

Specific employee benefits have not been provided in the supplied job description.

The role provides opportunities for career growth and professional development in performance marketing, paid media, digital advertising, campaign analytics, and marketing strategy. Continued development in advertising platforms, analytics, conversion optimization, and data‑driven marketing can support progression toward Senior Performance Marketing Specialist, Performance Marketing Manager, Paid Media Manager, or Digital Marketing Manager roles.