Saudi Social Media & Digital Marketing Strategist

Dr Scent; Riyadh; On-site; SAR 56,000 - 67,000; Full time

Benefits offered by this job

Career growth opportunities

Job summary

Dr. Scent is seeking a creative Social Media & Digital Marketing Executive to lead our marketing efforts in Saudi Arabia. You will drive engagement across major platforms, plan content calendars, and manage paid campaigns to build a strong brand presence.

You will collaborate with regional teams, optimize campaigns, and report performance. Fluency in Arabic and English is required, with 3–5 years in social media and digital marketing in beauty or FMCG sectors preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• 3–5 years of experience in Social Media and Digital Marketing.
• Hands-on experience with Meta, TikTok, Snapchat, and Google Ads.
• Strong understanding of the Saudi market and consumer behavior.
• Experience managing influencer marketing campaigns.
• Excellent communication in Arabic and English.

Responsibilities

• Manage and grow Dr. Scent's social media platforms in Saudi Arabia.
• Plan, schedule, and publish content across Instagram, TikTok, Snapchat, Facebook, X, and LinkedIn.
• Plan, launch, monitor, and optimize paid advertising campaigns on Meta, TikTok, Snapchat, and Google Ads.
• Engage with online communities and respond to inquiries.
• Build relationships with Saudi influencers, content creators, media partners, and agencies.
• Coordinate with Head Office in UAE to align regional marketing strategies.
• Monitor market trends, competitor activities, and campaign performance.
• Prepare regular performance reports and provide improvement recommendations.

Skills

Social media marketing

Paid advertising

Influencer marketing

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Google Ads

Job description

Dr. Scent is seeking a creative Social Media & Digital Marketing Executive to lead our marketing efforts in Saudi Arabia. You will drive engagement across major platforms, plan content calendars, and manage paid campaigns to build a strong brand presence.

You will collaborate with regional teams, optimize campaigns, and report performance. Fluency in Arabic and English is required, with 3–5 years in social media and digital marketing in beauty or FMCG sectors preferred.