Senior Social Media Marketing Specialist

Healthcare Company; Riyadh; On-site; SAR 120,000 - 190,000; Full time

Job summary

Healthcare Company in Riyadh seeks a Senior Social Media Marketing Specialist to lead our digital presence. You will craft engaging content, drive paid and organic campaigns, and align social efforts with business objectives across Arabic and English channels.

You will collaborate with physicians, designers, and the Marketing team to produce medical‑grade content, monitor trends, and report on performance metrics to improve reach and impact in the Saudi market.

Qualifications

• 3-5 years of social media experience.
• Healthcare/medical industry background required.
• Experience managing social media for medical centers, hospitals, clinics, healthcare companies, or similar organizations.
• Strong knowledge of the Saudi market and audience behavior.
• Proficient in Arabic copywriting; English desired.

Responsibilities

• Develop and execute social media strategy across platforms.
• Create and manage monthly and weekly content calendars.
• Manage daily posting, scheduling, and overall platform presence.
• Generate creative content ideas, campaigns, trends, Reels, and short-form video concepts.
• Write and review engaging Arabic and English social media content.
• Coordinate with doctors, content creators, designers, videographers, and the Marketing team.
• Plan and supervise medical and promotional content production and filming.
• Monitor Saudi and global social media trends and adapt relevant trends to healthcare content.
• Track engagement, reach, follower growth, content performance, and key social media KPIs.
• Prepare performance reports and recommendations for continuous improvement.
• Support influencer and UGC campaigns.
• Coordinate with the Paid Media team to identify high-performing content for promotion.
• Monitor competitors and identify new content and growth opportunities.

Skills

Social strategy

Content creation

Analytics & KPIs

Arabic copywriting

Bilingual writing

Cross-functional

Campaign management

Tools

Instagram

TikTok

Snapchat

X

Job description

Position: Senior Social Media marketing Specialist

Location: Riyadh

Nationality: Saudi

We are looking for a creative, strategic, and results-driven Senior Social Media Specialist to lead our social media presence, develop engaging content strategies, and strengthen our brand awareness across digital platforms.

The ideal candidate will have strong experience in social media management, content creation, digital marketing, and performance analytics, with the ability to turn business objectives into impactful social media campaigns.

Key Responsibilities:

• Develop and execute the social media strategy across Instagram, TikTok, Snapchat, X, and other relevant platforms.
• Create and manage monthly and weekly content calendars.
• Manage daily posting, scheduling, and overall platform presence.
• Generate creative content ideas, campaigns, trends, Reels, and short-form video concepts.
• Write and review engaging Arabic and English social media content.
• Coordinate with doctors, content creators, designers, videographers, and the Marketing team.
• Plan and supervise medical and promotional content production and filming.
• Ensure all published content follows brand guidelines and is appropriate for healthcare communication.
• Monitor Saudi and global social media trends and adapt relevant trends to healthcare content.
• Track engagement, reach, follower growth, content performance, and key social media KPIs.
• Prepare performance reports and recommendations for continuous improvement.
• Support influencer and UGC campaigns.
• Coordinate with the Paid Media team to identify high-performing content for promotion.
• Monitor competitors and identify new content and growth opportunities.

Requirements:

• 3-5 years of relevant social media experience, preferably in a senior role.
• Healthcare/medical industry background is required.
• Previous experience managing social media for medical centers, hospitals, clinics, healthcare companies, or similar organizations.
• Strong understanding of medical content and the ability to communicate healthcare topics accurately and professionally.
• Strong knowledge of the Saudi market, audience behavior, and social media landscape.
• Strong Arabic communication and copywriting skills; good English is required.
• Strong understanding of TikTok, Instagram, Snapchat, and emerging content trends.
• Experience in content strategy, analytics, reporting, and KPI management.
• Ability to manage multiple departments, doctors, campaigns, and content requirements simultaneously.
• Strong creative thinking with excellent attention to content quality and brand consistency.