Senior Marketing Tech Lead for AI-Driven Growth (KSA)

Visa; Riyadh Region; Sur place; SAR 350 000 - 550 000; Plein temps

Résumé du poste

Visa Marketing Services in Saudi Arabia seeks a Senior Marketing Manager to be a strategic partner to issuer clients and internal teams. You will design and execute data-driven campaigns leveraging AI and Martech tools to grow card portfolios, activation, and loyalty across Saudi markets.

The role emphasizes leadership in digital channels, audience segmentation, and AI-driven optimization to deliver measurable business outcomes in a rapidly evolving payments landscape.

Qualifications

• 8+ years of experience in digital marketing, martech platforms, and analytics.
• Hands-on use of AI/ML tools and generative AI in marketing.
• Proficient with digital channels: mobile, paid media, social, and programmatic.
• Strong analytical skills with attribution and data-driven decisions.
• Excellent communication and ability to influence senior stakeholders.

Responsabilités

• Lead multi-channel digital campaigns across paid media, social, and programmatic.
• Develop segmentation, personalization, and customer journey mapping.
• Oversee campaign analytics, dashboards, and performance measurement.
• Stay updated on trends and platform changes to maintain competitive edge.
• Collaborate with issuer partners and internal teams on strategy and execution.

Connaissances

Digital marketing

AI/ML in marketing

Campaign analytics

Stakeholder communication

B2B marketing

Arabic language proficiency

Description du poste

Visa Marketing Services in Saudi Arabia seeks a Senior Marketing Manager to be a strategic partner to issuer clients and internal teams. You will design and execute data-driven campaigns leveraging AI and Martech tools to grow card portfolios, activation, and loyalty across Saudi markets.

The role emphasizes leadership in digital channels, audience segmentation, and AI-driven optimization to deliver measurable business outcomes in a rapidly evolving payments landscape.