Senior Marketing Partnerships & AI-Driven Campaigns Leader

PowerToFly; Riyadh; On-site; SAR 350,000 - 500,000; Full time

Job summary

Visa Marketing Services in the Kingdom of Saudi Arabia seeks a Senior Marketing Manager to partner with issuer clients and design AI-enabled marketing strategies that span multiple channels. You will steer campaigns, leverage data-driven insights, and drive growth in card portfolios and loyalty.

You will lead digital marketing initiatives, oversee analytics dashboards, and champion responsible AI practices while aligning with local regulations and Vision 2030.

Qualifications

• 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics.
• Arabic language proficiency (written and spoken).
• Experience with AI/ML applications in marketing and generative AI tools.
• Strong knowledge of digital marketing channels including mobile, paid media, social, and programmatic advertising.
• Excellent communication and presentation skills to influence senior stakeholders.

Responsibilities

• Lead issuer partnerships and client engagement, translating business goals into campaign strategies.
• Oversee multi-channel digital marketing campaigns across paid media, social, and programmatic channels.
• Drive AI-powered marketing innovation, including responsible AI governance and practical applications.
• Develop market insights on the Saudi Arabian landscape to tailor local campaigns.
• Present performance insights, guidance, and strategic recommendations to executives.

Skills

Arabic language proficiency

Digital marketing

AI/ML in marketing

Campaign analytics

Stakeholder communication

B2B marketing

Job description

Visa Marketing Services in the Kingdom of Saudi Arabia seeks a Senior Marketing Manager to partner with issuer clients and design AI-enabled marketing strategies that span multiple channels. You will steer campaigns, leverage data-driven insights, and drive growth in card portfolios and loyalty.

You will lead digital marketing initiatives, oversee analytics dashboards, and champion responsible AI practices while aligning with local regulations and Vision 2030.