Marketing Director

HCP Automotive; Riyadh; On-site; SAR 350,000 - 700,000; Full time

Benefits offered by this job

Housing allowance

Company car

Healthcare

Annual air ticket

Education allowance

Annual bonus

Job summary

HCP Automotive is seeking an experienced Marketing Director to lead the marketing strategy for a luxury brand in the Kingdom of Saudi Arabia. The role requires strategic leadership of activities including brand positioning, communications, digital channels, CRM, partnerships, and flagship events.

You will enhance brand consistency across all customer touchpoints, design growth and loyalty programmes, and oversee high-profile events and collaborations with OEMs to drive market leadership within

Qualifications

• Proven track record in luxury automotive marketing.
• Fluent in Arabic and English.
• Strong presentation and communication skills.

Responsibilities

• Lead all marketing activities, including brand positioning and corporate communications.
• Enhance brand consistency across customer interactions and campaigns.
• Design customer growth and loyalty programmes to boost acquisition and retention.
• Deliver exclusive events and premium client experiences for UHNW segments.
• Oversee external communications and maintain strong market presence in KSA.
• Collaborate with OEMs to align local marketing with global strategy.
• Develop integrated digital marketing covering social, content, leads, and lifecycle.

Skills

Leadership

Brand management

Digital marketing

CRM & loyalty

Event management

Partnerships

Analytics

Team coaching

Education

Bachelor's degree in Marketing/Business

Job description

Our client is one of the Kingdom of Saudi Arabia’s most respected and established automotive dealer groups, recognised for its commitment and exceptional customer service.

Partnering with leading automotive manufacturers, an exciting opportunity has arisen for an experienced Marketing Director to join the business and lead the marketing strategy for a luxury automotive brand.

The Role

• Provide strategic leadership for all marketing activities, including brand positioning, corporate communications, media relations, digital channels, customer relationship management, partnership development, customer engagement initiatives, and flagship events
• Enhance the brand by ensuring consistency, excellence, and alignment with established brand principles across all customer interactions and marketing activities
• Design and implement customer growth and loyalty programmes that increase acquisition, strengthen retention, encourage advocacy, and foster long-term relationships
• Execute exceptional client experiences, including product unveilings, exclusive previews, invitation-only events, international hospitality programmes, andluxury partnerships
• Oversee all external communications and reputation-building activities, ensuring the brand maintains a strong presence, positive perception, and market leadership within Saudi Arabia
• Collaborate closely with OEM stakeholders to align local marketing activities with global brand direction, product launches, customer experience programmes and strategic business objectives
• Develop and deliver integrated digital marketing strategies covering social media, content development, lead generation, customer lifecycle management, performance analytics, and personalised engagement
• Implement performance measurement frameworks, providing regular reporting, actionable insights, and strategic guidance to executive leadership and key stakeholders
• Inspire, coach, and develop a high-performing marketing team, promoting a culture of collaboration, innovation, customer focus, and continuous improvement

The Candidate

• Minimum 5 years’ experience leading the marketing within the luxury automotive sector
• A degree or diploma in Marketing, Business, or a related field is essential
• Exceptional communication and presentation skills, with fluency in both Arabic and English essential
• Proven track record of developing and executing successful integrated marketing strategies that drive brand awareness, customer acquisition and retention
• Strong understanding of the luxury consumer landscape, particularly Ultra-High-Net-Worth Individuals (UHNWIs) and affluent customer segments
• Highly organised with exceptional attention to detail and a commitment to maintaining the highest brand standards
• Analytical and data-driven, with the ability to translate market insights and performance metrics into actionable strategies

The Package

Competitive Base salary plus housing allowance, company car, healthcare, annual air ticket, education allowance, and annual bonus