Manager - Residential Marketing

Qiddiya Investment Company; Riyadh; On-site; SAR 300,000 - 520,000; Full time

Job summary

Qiddiya is seeking a Marketing Lead to develop and execute marketing plans for residential developments in Saudi Arabia. You will collaborate with Development, Sales, Commercial, Brand and Customer Experience teams to bring compelling residential propositions to market, from positioning to post-launch campaigns.

The role requires leading multi-channel campaigns, managing budgets and timelines, and ensuring alignment with the overall portfolio strategy and Qiddiya brand.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Real Estate or a related field.
• 5-7 years of relevant marketing experience, ideally within residential real estate or destinations.
• Experience in residential launches and go-to-market planning.
• Strong segmentation, positioning and proposition development.
• Excellent stakeholder, agency and project management skills.
• Strong communication and presentation abilities.

Responsibilities

• Develop and execute marketing strategies and go-to-market plans for residential developments.
• Define positioning, value propositions, target audiences and messaging.
• Plan and manage residential launches across pre-launch, launch and post-launch phases.
• Lead integrated campaigns across digital, media, content, PR, events, and activations.
• Coordinate with Sales, Commercial, Brand and Customer Experience teams.
• Manage budgets, timelines and deliverables.
• Ensure activities align with the residential portfolio strategy and Qiddiya brand.

Skills

Marketing strategy

Go-to-market planning

Integrated campaigns

Stakeholder management

Campaign management

Budget management

Presentation skills

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or related field

Job description

In this role, you will lead the development and delivery of marketing plans for assigned residential projects, from positioning and go-to-market strategy through launch and ongoing campaigns. You will work closely with development, sales, commercial, brand and customer experience teams to bring compelling residential propositions to market.

• Develop and execute marketing strategies and go-to-market plans for residential developments.
• Define compelling positioning, value propositions, target audiences and key messaging for assigned projects.
• Plan and manage residential launches across pre-launch, launch and post-launch phases.
• Lead integrated marketing campaigns across digital, media, content, PR, events and activations.
• Partner closely with Sales and Commercial teams to align marketing activity with sales and customer acquisition objectives.
• Monitor residential market trends, customer behavior and competitor activity to identify opportunities and strengthen market positioning.
• Develop marketing collateral and customer-facing materials to support residential launches and sales activities.
• Coordinate with Residential Development, Masterplanning, District Marketing, Brand and Customer Experience teams.
• Manage creative, media and specialist agencies to ensure high-quality and timely delivery.
• Monitor campaign and marketing performance against agreed KPIs and recommend optimization opportunities.
• Manage marketing budgets, project timelines and key deliverables.
• Ensure all activities align with the overall residential portfolio strategy and Qiddiya brand.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or a related field.
• 5-7 years of relevant marketing experience, ideally within residential real estate, property development, destinations or mixed-use developments.
• Demonstrated experience in residential launches, go-to-market planning and integrated marketing campaigns.
• Strong understanding of customer segmentation, positioning and proposition development.
• Strong commercial awareness and understanding of how marketing supports residential sales.
• Excellent stakeholder, agency, and project management capabilities.
• Strong communication and presentation skills.
• Experience within Saudi Arabia or the GCC real estate market would be an advantage.