Senior Manager - Public Relations

Six Flags Qiddiya City; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading entertainment company in Saudi Arabia is seeking a Senior Manager - Public Relations. The role involves crafting and promoting the company's brand narrative, building media relations, and managing crises. Candidates should have 5-8 years of PR experience, preferably in entertainment or hospitality, and a relevant degree. Strong communication and leadership skills are critical. Join the team to help shape the public perception and enhance brand presence.

Qualifications

• 5–8 years of experience in Public Relations, preferably in entertainment, tourism, or hospitality.
• Strong understanding of the media landscape and experience in media relations.
• Exceptional verbal and written communication skills.

Responsibilities

• Create and execute public relations strategies enhancing brand presence.
• Build and maintain relationships with media outlets and journalists.
• Manage media inquiries and oversee development of PR materials.
• Plan and manage press conferences and media events.
• Monitor media coverage and industry trends for impact analysis.
• Lead real-time crisis response efforts.

Skills

Media relations

Crisis management

Communication skills

Organizational skills

Leadership

Proficiency in MS Office

Fluency in English

Education

Bachelor's degree in Public Relations or related field

Master's degree preferred

Job description

Job Summary

At Six Flags Qiddiya City, the Senior Manager - Public Relations will lead efforts to craft, manage, and promote the company's brand narrative to the public, media, and other key stakeholders. This role requires strategic thinking, excellent communication skills, and the ability to work collaboratively across departments to ensure a cohesive public image and alignment with the company's values and objectives.

Key Job Responsibilities

• Create and execute public relations strategies that build and enhance the company's brand presence, ensuring alignment with the overall marketing and business goals.
• Build and maintain strong relationships with media outlets, journalists, and influencers to secure media placements and maximize coverage opportunities.
• Manage media inquiries and interviews, fostering positive media relations and securing favorable coverage.
• Oversee the development of press releases, media kits, speeches, and other PR materials, ensuring all content is aligned with the brand's message and values.
• Coordinate the creation and distribution of content across various channels to ensure a cohesive and integrated message.
• Plan, coordinate, and manage press conferences, media briefings, and other PR events to promote the company and its initiatives effectively.
• Monitor media coverage and industry trends to measure the impact of PR activities and provide regular reports and analysis to internal stakeholders.
• Adjust public relations strategies based on media landscape changes and campaign effectiveness.
• Proactively identify potential PR issues and develop strategies for crisis communication to mitigate impacts on the company's reputation.
• Lead real-time crisis response efforts, ensuring swift and strategic communication during critical situations.
• Collaborate with cross-functional teams, including marketing, communications, and external agencies, to ensure a consistent and cohesive brand message.
• Align PR activities with overall marketing strategies and corporate objectives.
• Supervise and mentor public relations staff, fostering a collaborative and high-performing team environment.
• Provide leadership and guidance to team members, promoting professional development and excellence in public relations practices.

Requirements

• Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field; Master's degree preferred.
• Experience: 5–8 years of experience in Public Relations, preferably in the entertainment, tourism, or hospitality industry.
• Skills: Strong understanding of the media landscape and proven experience in media relations, exceptional verbal and written communication skills, ability to manage crises and work under pressure, excellent organizational and leadership skills, proficiency in MS Office Suite and other marketing tools and platforms, fluency in English.

Core Competencies

• Self-Actualization & Fulfillment: Proficiency Level - ADVANCED
• Team Synergy & Development: Proficiency Level - ADVANCED
• Entrepreneurial Mindset & Drive: Proficiency Level - ADVANCED
• Business Acumen & Diligence: Proficiency Level - ADVANCED

Collective Responsibilities

• Comply with Six Flags Qiddiya's code of conduct and ethics.
• Promote Six Flags Qiddiya's vision, mission, and values, modeling desired behaviors.
• Commit to the organization's rules and regulations.
• Promote Six Flags Qiddiya and its culture.
• Share expertise with team members and encourage their development.