Senior Brand Strategy Lead

Team Saudi; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Job summary

Team Saudi in Saudi Arabia seeks a Brand Strategy Lead to drive SOPC’s brand initiatives, market research, cohesive campaigns, and consistent brand identity across all touchpoints. You will closely coordinate with internal teams and external partners to elevate brand impact and engagement in line with SOPC’s strategic goals.

The role focuses on developing engaging campaigns, monitoring performance, and ensuring alignment with brand guidelines to strengthen Team Saudi’s visibility with

Responsibilities

• Manage market research to identify target audience demographics and preferences, ensuring insights align with SOPC’s brand strategy and inform strategic positioning decisions.
• Plan and execute brand campaigns that elevate awareness of Team Saudi, ensuring alignment with SOPC’s objectives and enhancing brand perception within target segments, particularly educational institutions and the broader public.
• Support the Senior Director in maintaining governance over brand activities, ensuring the consistent application of brand guidelines, tone of voice, and visual identity across internal and external communications.
• Monitor brand reputation, identifying potential risks to SOPC’s brand and working closely with relevant teams to mitigate issues and protect SOPC’s image.

Job description

Team Saudi in Saudi Arabia seeks a Brand Strategy Lead to drive SOPC’s brand initiatives, market research, cohesive campaigns, and consistent brand identity across all touchpoints. You will closely coordinate with internal teams and external partners to elevate brand impact and engagement in line with SOPC’s strategic goals.

The role focuses on developing engaging campaigns, monitoring performance, and ensuring alignment with brand guidelines to strengthen Team Saudi’s visibility with