Senior Brand Architect — Saudi Arabia Growth

moomoo; Riyadh; On-site; SAR 260,000 - 420,000; Full time

Benefits offered by this job

Private Health Insurance

Pension Plan

Paid Time Off

Training & Development

Performance Bonus

Job summary

moomoo is launching in Saudi Arabia and seeks a Senior Brand Manager to define the brand narrative, positioning and visual identity. You will own the Saudi market brand strategy, translate product strengths into a local promise in Arabic and English, and drive growth through brand-led activation.

You will collaborate with regional and global teams in Singapore, Hong Kong and China, ensuring cultural authenticity and regulatory alignment with CMA requirements.

Qualifications

• Experience building brand positioning in Saudi market and messaging.
• Ability to translate product strengths into local brand promise in Arabic and English.
• Proven ability to align brand with growth KPIs (awareness, recall, share of voice).
• Strong cross-functional collaboration with Growth, Product and BD.
• Knowledge of Islamic finance principles and CMA regulatory requirements.

Responsibilities

• Define moomoo's Saudi brand positioning in the market — who we are for, what we stand for.
• Build deep understanding of Saudi retail investors: aspirations, media habits, trust signals, culture.
• Translate brand promise into Arabic and English.
• Partner with Growth, Product, BD to support user acquisition, activation and retention goals.
• Set and own brand KPIs alongside commercial KPIs and justify resource prioritization with data.
• Establish and govern Saudi brand identity system: tone of voice, visuals — in Arabic and English.
• Ensure brand consistency across app, social, OOH, PR, partnerships and customer comms.
• Lead integrated brand campaigns with editorial and aesthetic direction; oversee localization.
• Deeply understand Saudi retail investors, translate complex financial content into clear narratives, reflect Islamic finance principles and CMA requirements.

Skills

Brand strategy

Brand positioning

Insights generation

Content judgment

Brand governance

Channel fluency

Financial literacy

Job description

moomoo is launching in Saudi Arabia and seeks a Senior Brand Manager to define the brand narrative, positioning and visual identity. You will own the Saudi market brand strategy, translate product strengths into a local promise in Arabic and English, and drive growth through brand-led activation.

You will collaborate with regional and global teams in Singapore, Hong Kong and China, ensuring cultural authenticity and regulatory alignment with CMA requirements.