Sales Manager

Elaf Group; Ar Rass; On-site; SAR 180,000 - 260,000; Full time

Job summary

Elaf Group is seeking a Sales Manager to drive revenue for its Makkah hotel, with a strong emphasis on Hajj, Umrah, corporate, government, groups, and travel trade segments. The role calls for a Saudi sales professional with established relationships and the ability to grow new business while sustaining key accounts.

The position requires deep knowledge of the Makkah market, strong negotiation skills, and the capacity to work with the Commercial and Revenue teams to optimize occupancy and ADR

Qualifications

• Saudi nationals preferred; bachelor’s degree in business or related field.
• 3–5 years hotel sales or hospitality commercial experience, preferably in Makkah.
• Strong knowledge of Makkah hotel market, Hajj and Umrah business environment.
• Existing network within corporate, government, travel trade segments desirable.
• Demonstrated ability to generate new business and meet revenue targets.

Responsibilities

• Develop and execute the hotel’s sales plan aligned with targets.
• Identify and secure new business across Hajj, Umrah, corporate, government and travel trade.
• Build relationships with key Saudi companies and travel partners.
• Conduct regular sales calls, client meetings, and account reviews.
• Maintain sales pipeline and convert opportunities timely.
• Negotiate corporate, group and wholesale agreements within guidelines.
• Support Ramadan, Hajj, and high-demand periods; expand pilgrim market opportunities.
• Manage key accounts and monitor performance against targets.
• Maintain CRM records of activities, opportunities and contracts.

Skills

Arabic communication

English proficiency

Sales mindset

Negotiation

Education

Bachelor's degree in business administration

Hospitality

Marketing

Tools

CRM

PMS

Job description

Reports To: Cluster Commercial Lead / Hotel Manager

Position Summary

The Sales Manager will be responsible for driving revenue and developing business opportunities for the hotel in Makkah, with a strong focus on Hajj, Umrah, corporate, government, groups, travel trade, and local Saudi business segments.

The role requires a commercially driven Saudi sales professional with strong knowledge of the Makkah hospitality market, established relationships within the Kingdom, and the ability to actively generate new business while maintaining key existing accounts.

Key Responsibilities

Sales & Business Development

• Develop and execute the hotel’s sales plan in line with annual revenue and occupancy targets.
• Proactively identify and secure new business across Hajj, Umrah, corporate, government, groups, travel agencies, DMCs and other relevant segments.
• Build and maintain strong relationships with key Saudi companies, government entities, Hajj and Umrah operators, travel agencies and other business partners.
• Conduct regular sales calls, client meetings, presentations and account reviews.
• Maintain a strong sales pipeline and ensure timely follow-up and conversion of opportunities.
• Negotiate corporate, group and wholesale agreements within approved commercial guidelines.
• Identify new market opportunities and continuously expand the hotel’s account base.
• Develop strong relationships with Hajj and Umrah companies and relevant travel partners.
• Support the commercial strategy for Ramadan, Hajj and other high-demand religious periods.
• Identify opportunities within domestic and international pilgrim markets.
• Maintain awareness of market developments, competitor activities and changes affecting the Hajj and Umrah business.
• Work closely with the Commercial and Revenue teams to maximize room yield and overall revenue during peak and shoulder periods.

Account Management

• Manage assigned key accounts and develop account plans to increase production.
• Monitor accounting performance against agreed targets and identify opportunities for growth.
• Ensure strong client engagement, retention and relationship management.
• Maintain accurate records of client activities, opportunities, contracts and follow-ups in the CRM system.

Commercial Performance

• Achieve agreed individual and hotel sales targets.
• Provide weekly updates on sales activities, pipeline, tentative and confirmed business.
• Participate in weekly commercial and revenue meetings.
• Monitor competitor pricing, promotions, market activity and new hotel developments.
• Work closely with Revenue, Reservations, Marketing and Operations to ensure commercial opportunities are effectively converted and delivered.

Key Performance Indicators

Performance will be measured against:

• Revenue generated from assigned accounts and segments
• Achievement of monthly and annual sales targets
• New accounts acquired and activated
• Hajj, Umrah and group business secured
• Conversion ratio of qualified leads
• Growth of existing key accounts
• Sales call and client engagement productivity
• Accuracy and quality of sales pipeline and CRM reporting
• Contribution to overall hotel occupancy, ADR and revenue performance

Qualifications & Experience

• Saudi
• Bachelor’s degree in business administration, Hospitality, Marketing or related field preferred.
• Minimum 3–5 years of hotel sales or hospitality commercial experience, preferably within Makkah or the Western Region.
• Strong knowledge of the Makkah hotel market, Hajj and Umrah business environment.
• Existing network within corporate, government, travel trade, Hajj/Umrah or related segments is highly desirable.
• Demonstrated ability to generate new business and achieve revenue targets.
• Good understanding of hotel commercial principles, including occupancy, ADR, RevPAR and revenue management.
• Experience using hotel CRM, PMS or sales systems is an advantage.
• Strong Arabic communication skills with good working proficiency in English.

The successful candidate should demonstrate:

• Strong commercial and sales mindset
• Proactive approach to business development
• Excellent relationship-building and networking skills
• Strong negotiation and closing ability
• Good understanding of the Saudi hospitality and tourism market
• Accountability for revenue and sales targets
• Ability to work independently and as part of a cluster commercial team
• Professional presentation and communication skills
• Strong follow-up, organization and reporting discipline

Candidate Profile

We are looking for a hands-on Saudi sales professional who is active in the market rather than office-based, with the ability to develop relationships, open new accounts and convert opportunities into measurable revenue.

The ideal candidate will understand the unique commercial dynamics of Makkah, including the importance of Ramadan, Hajj, Umrah and religious group business, while also developing sustainable year-round demand from corporate, government and travel-trade accounts.