Sales Executive (events and exhibition industry)

PROVEN; Riyadh; On-site; SAR 67,000 - 112,000; Full time

Job summary

PROVEN is seeking a results-driven Sales Executive for a leading events and exhibitions group. You will perform outbound calls, generate leads, manage customer relations, and execute sales strategies to achieve delegate acquisition targets.

You will collaborate with local partners, process registrations, maintain accurate CRM records, and engage prospects through calls and emails to support overall event success.

Qualifications

• Bachelor's degree in a relevant discipline.
• 1–2 years of telesales experience.
• Proficient in lead generation and customer relations.
• Excellent communication skills in Arabic and English.

Responsibilities

• Conduct outbound calls to targeted data and generate leads based on required parameters.
• Achieve delegate acquisition sales targets in volume and value.
• Collaborate with local, regional societies and media partners to extend event visibility.
• Process registrations for each event and report progress to Project Leads.

Skills

Telesales

Lead generation

Customer relations

CRM

Microsoft Office

Arabic & English communication

Education

Bachelor's degree

Tools

CRM

Microsoft Office

Job description

Saudi Nationals are encouraged to apply.

ABOUT PROVEN

Proven supports equal opportunities for all candidates and is committed to empowering its people through continuous personal and professional development. We foster a collaborative and inclusive environment built on mutual respect, innovation, and a healthy work-life balance. With a strong track record in recruitment, managed services, and workforce solutions, we are proud to be long-term partners in shaping success for both our clients and our employees.

ABOUT THE CLIENT

A leading group focused on events and exhibitions management, healthcare business, investment, and trading. The organization is driven by a clear vision and mission, actively contributing to economic growth through strategic operations and long-term value creation.

ABOUT THE ROLE / ROLE OVERVIEW

The results-driven and motivated Sales Executive will be responsible for performing sales activities including outbound calls, lead generation, customer relations, and sales strategies. The role involves effectively communicating with customers, handling inquiries, and providing exceptional customer service to ensure client satisfaction and support sales initiatives.

KEY RESPONSIBILITIES

• Conduct outbound calls to all targeted data and generate leads based on the required parameters.
• Achieve delegate acquisition sales target in volume and in value.
• Collaborate with local, regional societies and media partners to expand reach and get more visibility for each of the events.
• Process registration data for each event and report to Project Leads for verification and progress on new data collected/updated.
• Engage a wider audience for any given community and inspire them to join the meeting.
• Maintain & update event social media platforms. Ensure weekly updates and announcements of flyers, promotions and Program Highlights are posted in all platforms.
• Manage database for all Email and SMS campaigns going out for Conferences and Exhibitions event data.
• Coordinate with IT Team for all Conferences and Exhibitions event setup.
• Ensure that Onsite Delegate email & SMS Reminder timelines are followed for all events.
• Maintain weekly reporting to Team/Client on the overall progress in terms of Delegate Sales.
• Conduct regular follow-ups with prospective customers through calls and emails.
• Maintain accurate daily activity records in the CRM system.

REQUIREMENTS

Education / Qualification

• Bachelor's degree in a relevant discipline.

Experience

• Minimum of 1-2 years of telesales experience.
• Proficient experience in Lead Generation and Customer Relations.

Skills & Attributes

• Excellent communication skills (Arabic and English).
• Strong telesales, lead generation, and customer engagement skills.
• Target-driven with a proactive and results-oriented approach.
• Strong follow-up and time-management skills.
• Ability to build and maintain positive customer relationships.
• Strong attention to detail.
• Proficient in CRM systems and Microsoft Office.
• Ability to work independently as well as collaboratively within a team.