Sales Executive | Al-Futtaim Automotive - BYD | KSA

Robinson & Co (Singapore) Pte Ltd; Riyadh; On-site; SAR 40,000 - 60,000; Full time

Job summary

Al-Futtaim Automotive is seeking a Sales Executive for their Riyadh location. The role focuses on achieving sales targets and delivering exceptional customer experiences across the sales journey.

The ideal candidate will have a Diploma or Bachelor’s Degree in Business Administration or Marketing, with 1–3 years of automotive retail sales experience. Responsibilities include managing customer inquiries, maintaining product knowledge, and ensuring compliance with sales processes.

Qualifications

• Minimum 1–3 years of automotive retail sales experience within a franchised dealership environment in KSA.
• Proven track record of achieving unit sales targets and F&I penetration.
• Strong product knowledge and results-driven approach.

Responsibilities

• Achieve monthly unit sales targets across new and used vehicles.
• Deliver Finance & Insurance (F&I) product targets.
• Manage walk-in, telephone, and digital enquiries.

Skills

Customer engagement

Sales conversion

CRM proficiency

Market knowledge

Education

Diploma or Bachelor’s Degree in Business Administration or Marketing

Tools

CRM Systems

Microsoft Excel

Microsoft Outlook

Job description

Sales Executive | Al-Futtaim Automotive - BYD | KSA

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Position Summary

The Sales Executive is the front-line representative of the brand, responsible for achieving monthly vehicle sales targets while delivering a high-quality customer experience across the full sales journey.

The role combines structured lead management, strong customer engagement, and commercial awareness to drive unit sales, F&I penetration, and trade-in conversions. By maintaining disciplined pipeline management and delivering a consistent showroom experience, the Sales Executive directly contributes to revenue growth, customer satisfaction (NPS/CSV), and brand reputation.

The position requires a results-driven approach, strong product knowledge, and the ability to convert opportunities into successful sales while maintaining compliance with dealership and OEM standards.

Key Responsibilities

• Achieve monthly unit sales targets across new and used vehicles in line with dealership and brand objectives
• Deliver targets on Finance & Insurance (F&I) products, extended warranties, accessories, and trade-in conversions
• Maintain strong pipeline coverage across all enquiry channels to support consistent sales performance
• Follow structured sales processes including needs analysis, product presentation, negotiation, and closing

Lead & Customer Management

• Manage walk-in, telephone, and digital enquiries within defined response time standards
• Capture accurate and complete customer information (Iqama / National ID, contact details, preferences) within CRM / DMS systems
• Conduct structured customer engagement including needs analysis, vehicle demonstration, test drives, and follow-ups
• Maintain continuous follow-up on open leads to improve conversion rates and reduce lost opportunities

Product & Market Knowledge

• Maintain in-depth knowledge of vehicle specifications, pricing, features, and current marketing campaigns
• Stay updated on competitor products, pricing strategies, and market trends to effectively handle customer objections
• Complete all mandatory OEM and dealership training programmes to maintain product and process knowledge

Customer Experience & NPS

• Deliver a premium and consistent showroom experience aligned with brand standards from first contact to vehicle handover
• Coordinate with Handover Specialists, Service teams, and internal departments to ensure seamless delivery
• Conduct post-sale follow-ups to ensure customer satisfaction, generate referrals, and protect NPS / CSV performance
• Build long-term customer relationships to support repeat business and brand loyalty

Compliance & Reporting

• Ensure full compliance with OEM standards, regulatory requirements, and internal sales processes including KYC and financing documentation
• Maintain accurate and up-to-date records of leads, pipeline activity, and customer interactions within CRM / DMS systems
• Prepare and submit daily, weekly, and monthly sales activity reports to the Sales Manager
• Ensure proper documentation for every transaction including quotations, invoices, and delivery documentation

Educational Requirements

• Diploma or Bachelor’s Degree in Business Administration, Marketing, or a related discipline

Experience Requirements

• Minimum 1–3 years of automotive retail sales experience within a franchised dealership environment in KSA
• Proven track record of achieving unit sales targets, F&I penetration, and trade-in conversions
• Experience handling high-volume showroom environments is strongly preferred

Technical Skills

• Proficiency in CRM and Dealer Management Systems (DMS) for lead tracking and sales pipeline management
• Strong Microsoft Office skills, particularly Excel and Outlook
• Understanding of F&I products, financing structures, and basic deal calculations
• Ability to manage customer data, reporting, and sales documentation with high accuracy

About Al-Futtaim Automotive

About Al-Futtaim Automotive is a major division of the UAE-based Al-Futtaim Group of companies, with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities include distribution, manufacturing, leasing and aftersales, and we are the regional representative of brands including Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM. We are driven by a customer-centric approach, focusing on innovation, quality standards, and value-added service. Our mission is to become the leader in custom-made mobility solutions by delivering world-class omni-channel experiences. We channel our local expertise and global trust to deliver a comprehensive portfolio of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to construction equipment. We have a 9,000-member team and offer growth opportunities throughout the career path.