Route Sales Pro — FMCG Beverage Growth & Merchandising

The Coca-Cola Bottling Company of Saudi Arabia; Riyadh; On-site; SAR 36,000 - 60,000; Full time

Job summary

The Coca-Cola Bottling Company of Saudi Arabia is seeking a Sales Route Executive to drive growth across General Trade, Wholesale, Modern Trade and On-Premise channels in the Riyadh region. You will visit customers daily, promote CCBCSA products, secure shelf visibility, manage stock, and coordinate with distribution to ensure timely delivery.

Strong communication and negotiation skills are essential. Experience in FMCG sales is preferred; a high school diploma is required.

Qualifications

• High school diploma or equivalent.
• 1 year of experience in sales in FMCG, preferably beverage industry.
• Strong communication, negotiation, and interpersonal skills.

Responsibilities

• Conduct daily visits to assigned route to ensure product availability and visibility.
• Present, promote, and sell CCBCSA products to customers.
• Identify customer needs and negotiate to improve product placement and sales.
• Execute promotional activities and ensure compliance with company guidelines.
• Manage inventory levels at customer locations to prevent stockouts and overstock.
• Collaborate with distribution to ensure timely delivery of products.
• Monitor competitor activities and market trends to provide insights.

Skills

Communication skills

Negotiation skills

Interpersonal skills

Education

High school diploma or equivalent

Job description

The Coca-Cola Bottling Company of Saudi Arabia is seeking a Sales Route Executive to drive growth across General Trade, Wholesale, Modern Trade and On-Premise channels in the Riyadh region. You will visit customers daily, promote CCBCSA products, secure shelf visibility, manage stock, and coordinate with distribution to ensure timely delivery.

Strong communication and negotiation skills are essential. Experience in FMCG sales is preferred; a high school diploma is required.