National Sales Manager – General Lab & Life Science

Kafou Group; Riyadh; On-site; SAR 450,000 - 600,000; Full time

Benefits offered by this job

Annual travel tickets

Exit/re-entry visas

Job summary

Kafou Group, a leading player in Saudi Arabia’s General Lab and Life Science space, seeks a National Sales Manager to lead and grow the nationwide sales team. You will drive profitability, manage major government and private accounts, and oversee the full sales cycle from opportunity to invoicing.

The role requires strong leadership, sector knowledge, and a track record of achieving large sales targets in Saudi Arabia.

Qualifications

• Bachelor’s degree in a relevant scientific discipline.
• Minimum 5 years of relevant commercial experience; 8+ years preferred.
• Minimum 3 years of sales-team management experience.
• Candidate should currently be based and working in Saudi Arabia.
• Strong Saudi General Lab, Life Science market experience.
• NUPCO and tender experience is required.
• Experience with capital equipment and recurring consumables preferred.
• Experience with multi-brand/product portfolios.
• Experience in pricing, profitability and commercial negotiations.
• Experience managing the complete commercial cycle through invoicing and collection.

Responsibilities

• Achieve national annual, quarterly and monthly General Lab sales and profitability targets.
• Lead, manage, coach and develop the General Lab sales team across Saudi Arabia.
• Establish clear territories, account responsibilities, product responsibilities and individual sales targets for each team member.
• Maintain national awareness of major government, public, private, university, research, pharmaceutical, biotechnology, blood-bank, biobank and laboratory accounts across Saudi Arabia.
• Develop national market segmentation by region, customer segment, application, product category and business potential.
• Ensure development and updating of the national customer database, installed base, competitor information and upcoming opportunities.
• Develop strategic account plans for major national and regional customers.
• Identify key decision-makers and stakeholders within strategic accounts.
• Develop new customers and opportunities while increasing business from existing accounts.
• Build and maintain a qualified national sales pipeline to support targets.
• Conduct regular pipeline and performance reviews with the sales team.
• Monitor salesperson performance and implement corrective actions as needed.
• Ensure CRM discipline and accurate recording of activities and forecasts.

Skills

Sales leadership

Team coaching

Account management

CRM discipline

Negotiation

Market segmentation

Forecasting

Stakeholder management

Education

Bachelor's degree in a relevant scientific field

Tools

CRM software

Job description

National Sales Manager – General Lab & Life Science

Riyadh, Saudi Arabia | Posted on 08/25/2026

During the 1980s, Saudi Arabia’s power needs increased to fuel the growth of the economy. To capitalize on that trend, Kafou Group was established in 1983 and emerged as a key player in the power generation market.

The company has structured itself under a strategic partnership model collaborating with leading international firms in the electricity, power, water treatment, and petrochemicals space. With more than 25 years of specialized experience, Kafou Group has cemented its name as a unique power player in the Kingdom.

Job Description

A strategic and hands-onsales leader who can combine commercial vision with strong execution, build ahigh-performing team, develop strategic customer relationships, and deliversustainable growth across Saudi Arabia.

Lead, develop and manage the GeneralLab and Life Science sales business across Saudi Arabia.

To be responsible forachieving national sales and profitability targets, developing the sales team,establishing proper market segmentation and account coverage, managingstrategic government and private accounts, building a qualified sales pipelineand ensuring disciplined execution of the complete sales cycle.

The National Sales Manager isresponsible for ensuring that each sales team member has clear territoryownership, customer responsibilities, targets, pipeline and measurablecontribution.

The role covers the complete commercial cycle frommarket and opportunity development through quotation, negotiation, purchaseorder, delivery, invoicing and collection.

Responsibilities:

• Achievethe assigned national annual, quarterly and monthly General Lab sales andprofitability targets.
• Lead,manage, coach and develop the General Lab sales team across Saudi Arabia.
• Establishclear territories, account responsibilities, product responsibilities andindividual sales targets for each team member.
• Maintainstrong national awareness of major government, public, private, university,research, pharmaceutical, biotechnology, blood-bank, biobank and laboratoryaccounts across all regions of Saudi Arabia.
• Developstructured national market segmentation by region, customer segment,application, product category and business potential.
• Ensuredevelopment and continuous updating of the national customer database,installed base, competitor information, potential projects, consumption dataand upcoming opportunities.
• Developstrategic account plans for major national and regional customers.
• Identifykey decision-makers, end users, procurement departments, biomedical departmentsand other relevant stakeholders within strategic accounts.
• Developnew customers and new business opportunities while increasing business fromexisting accounts.
• Buildand maintain a qualified national sales pipeline sufficient to supportachievement of the assigned sales target.
• Conductstructured weekly, monthly and quarterly pipeline and performance reviews withthe sales team.
• Monitorindividual salesperson performance against targets and establish corrective orrecovery plans when performance is below expectation.
• Ensureproper CRM discipline and accurate recording of customer activities,opportunities, quotations, expected orders and forecasts.
• Maintainaccurate monthly and quarterly sales forecasts and identify potential salesgaps early.
• Developrecovery plans to close identified gaps between target, invoiced sales, openorders and qualified pipeline.
• Managestrategic government, NUPCO and public-sector opportunities and ensure properunderstanding of customer procurement and PO workflows.
• Identifyand manage upcoming tenders, projects, framework agreements, budgets anddirect-purchase opportunities.
• Managehigh-value capital-equipment and strategic sales opportunities.
• Ensuresystematic conversion of sales leads and customer requirements into qualifiedopportunities, quotations, purchase orders and invoiced sales.
• Manageand supervise the complete sales cycle from opportunity creation throughquotation, negotiation, PO, delivery, invoicing and collection.
• Maintaincommercial discipline in pricing, discounting, product mix, gross profit andprofitability according to company policy and approved authority.
• Coordinatewith Finance and Collection to support timely customer collections andresolution of commercial issues.
• Coordinateeffectively with Technical, Logistics, Supply Chain, Regulatory, Tender,Finance, Warehouse and other internal teams.
• Managestrategic supplier portfolios and ensure that agreed supplier strategies aretranslated into measurable sales results.
• Maintainstrong relationships with suppliers and provide accurate market, forecast andbusiness-development information.
• Coachthe sales team and continuously improve their commercial, technical and productknowledge.
• Identifytraining requirements and coordinate appropriate product, sales and applicationtraining.
• Participatein recruitment, onboarding and performance assessment of General Lab salesemployees when required.
• Monitorcompetitors, market developments, installed base, pricing and competitiveactivities.
• Developstrategies to improve Kafou Medical's positioning as a leading General Lab andLife Science supplier in Saudi Arabia.
• Ensurethat the team develops business across the complete portfolio rather thandepending on individual suppliers, products or existing tenders.
• Maintainregular field presence and personally support strategic customers, high-valueopportunities and critical negotiations when required.
• Ensurecompliance with company policies, reporting requirements, approval proceduresand deadlines.
• Providemanagement with accurate sales, pipeline, market, customer, competitor andteam-performance reports.

Requirements

• Bachelor’s degree in medical laboratory sciences, Biotechnology, Molecular Biology, Biomedical Sciences, Biology, Biochemistry, Microbiology, Pharmacy, Biomedical Engineering or another relevant scientific discipline.
  
• Minimum 5 years of relevant commercial experience. 8+ years is strongly preferred for the targeted profile.
  
• Minimum 3 years of demonstrated sales-team management or equivalent leadership responsibility.
  
• Candidate should currently be based and working in Saudi Arabia.
  
• Strong Saudi General Lab, Life Science, medical-device or related healthcare market experience.
  
• Proven national awareness of major customers and accounts across Central, Western, Eastern, Southern and other important regions of Saudi Arabia.
  
• Strong government and public-sector experience.
  
• NUPCO and tender experience is required.
  
• Strong private-sector and strategic-account experience.
  
• Proven history of achieving significant sales targets.
  
• Previous responsibility for high-value sales pipelines and transactions.
  
• Experience managing several salespeople, regions and product categories.
  
• Experience with both capital equipment and recurring consumables is strongly preferred.
  
• Experience with multi-brand / multi-product portfolios.
  
• Experience in business development and new-account generation.
  
• Previous responsibility for sales forecasting, pipeline management and CRM.
  
• Experience managing pricing, profitability and commercial negotiations.
  
• Previous responsibility for the complete commercial cycle through invoicing and collection.
  
• Flexible working hours and a healthy work environment.
  
• Opportunities for personal growth and skill development.
  
• Annual travel tickets and exit/re-entry visas.