Multi-Channel Content Lead

The Professionals; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

A prominent consumer-focused company in Riyadh seeks a digital content owner to manage and create customer-facing content across various platforms. Responsibilities include developing a content calendar, writing performance-oriented ad copy, and maintaining brand voice in both Arabic and English. Ideal candidates should have 3-5 years of experience in content marketing or copywriting within e-commerce or FMCG sectors, with a strong understanding of digital marketing strategies.

Qualifications

• 3-5 years in content marketing, copywriting, or digital content strategy.
• Native Arabic with strong English language skills.
• Experience writing for performance marketing, focusing on conversion.

Responsibilities

• Create and manage content calendar across all digital channels.
• Write and localize ad copy for performance marketing campaigns.
• Develop CRM content with the CRM Automation Manager.
• Own app and web store content, maintaining brand consistency.
• Track content performance and adapt based on engagement metrics.

Skills

Content marketing

Copywriting

Digital content strategy

A/B testing

Job description

A prominent consumer-focused company in Riyadh seeks a digital content owner to manage and create customer-facing content across various platforms. Responsibilities include developing a content calendar, writing performance-oriented ad copy, and maintaining brand voice in both Arabic and English. Ideal candidates should have 3-5 years of experience in content marketing or copywriting within e-commerce or FMCG sectors, with a strong understanding of digital marketing strategies.