B2B SaaS Content Marketing Lead: Demand Gen & Brand

MINDFREE Consulting | Insurance Talent Hub; Riyadh; On-site; SAR 167,000 - 279,000; Full time

Job summary

Omniful based in Riyadh seeks a Content Marketing Manager to drive content strategy, educate and convert our audience, and support SEO and demand generation goals. Reporting to the Director of Demand Generation, you will develop high-quality content and collaborate with Product Marketing, Sales, and Customer Success, while leading external writers as needed.

The ideal candidate has 5+ years in B2B SaaS content, a strong portfolio, and a data-driven mindset to shape content that resonates across

Qualifications

• 5+ years in content marketing or similar B2B SaaS roles.
• Portfolio showing diverse content formats.
• Strong SEO, analytics, and keyword research skills.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop and execute a content strategy aligned with growth objectives.
• Create calendars for blogs, whitepapers, case studies, ebooks, and campaigns.
• Collaborate with SEO and Growth to optimize distribution and reach.
• Drive audience engagement across funnel stages from awareness to decision.
• Maintain Omniful’s brand voice and thought leadership in ops and supply chain.

Skills

Content Strategy

Writing & Editing

SEO Analytics

Project Management

Collaboration

Data-Driven

Strategic Vision

Customer-Centric

Creative Thinking

Tools

Google Analytics

Ahrefs

SEMrush

Job description

Omniful based in Riyadh seeks a Content Marketing Manager to drive content strategy, educate and convert our audience, and support SEO and demand generation goals. Reporting to the Director of Demand Generation, you will develop high-quality content and collaborate with Product Marketing, Sales, and Customer Success, while leading external writers as needed.

The ideal candidate has 5+ years in B2B SaaS content, a strong portfolio, and a data-driven mindset to shape content that resonates across