Content Lead

The Professionals; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

A prominent consumer-focused company in Riyadh seeks a digital content owner to manage and create customer-facing content across various platforms. Responsibilities include developing a content calendar, writing performance-oriented ad copy, and maintaining brand voice in both Arabic and English. Ideal candidates should have 3-5 years of experience in content marketing or copywriting within e-commerce or FMCG sectors, with a strong understanding of digital marketing strategies.

Qualifications

• 3-5 years in content marketing, copywriting, or digital content strategy.
• Native Arabic with strong English language skills.
• Experience writing for performance marketing, focusing on conversion.

Responsibilities

• Create and manage content calendar across all digital channels.
• Write and localize ad copy for performance marketing campaigns.
• Develop CRM content with the CRM Automation Manager.
• Own app and web store content, maintaining brand consistency.
• Track content performance and adapt based on engagement metrics.

Skills

Content marketing

Copywriting

Digital content strategy

A/B testing

Job description

About the Role:

Tania Water's digital presence spans native mobile apps, a web store, paid advertising across major platforms, organic social, WhatsApp, push notifications, and SMS. Tania is scaling its digital marketing efforts and needs a dedicated content owner to ensure consistent, high-performing content across every customer touchpoint.

What You’ll Own

All customer-facing content across Tania Water’s digital ecosystem — ad creatives, CRM campaign copy, in-app messaging, product descriptions, social media, and promotional materials.

Key Responsibilities:

• Create and manage Tania’s content calendar across all digital channels: paid social, organic social, push notifications, WhatsApp, SMS, email, and in‑app banners.


• Write and localize ad copy for Tania’s performance marketing campaigns — producing variations for A/B testing across platforms and audiences.


• Develop CRM content with the CRM Automation Manager — onboarding sequences, reorder prompts, win‑back messages, and seasonal campaigns relevant to Tania’s product lines.


• Own Tania’s app and web store content: product descriptions for gallon, carton, and coupon offerings, promotional banners, and checkout microcopy.


• Maintain Tania’s brand voice consistency across Arabic and English. Track content performance with the Digital and AI Director and CRM Manager — correlating copy variations with engagement and conversion metrics for Tania’s channels.

Qualifications:

• 3‑5 years in content marketing, copywriting, or digital content strategy — preferably in e-commerce, FMCG, or consumer apps. Native Arabic with strong English.


• Experience writing for performance marketing (ad copy that converts, not just brand storytelling).


• Understanding of CRM content constraints — push notifications and WhatsApp messages are different from social posts.


• Comfortable interpreting A/B test results and adjusting accordingly. Saudi/GCC consumer market experience preferred. Portfolio demonstrating range across short‑form (ad copy, push) and longer‑form (landing pages, product descriptions).