Marketing Specialist

Foodsmith; Saudi Arabia; On-site; SAR 78,000 - 145,000; Full time

Job summary

Foodsmith is seeking a Marketing Specialist to develop, execute and monitor multi-channel campaigns across platforms, with a focus on data-driven decisions and bilingual content in Arabic and English.

The role requires strong collaboration with sales, product, and design teams to boost brand awareness and lead generation in the Saudi market. Proficiency in Google Ads, Meta Ads and analytics tools is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• 2-5 years of experience.
• Ability to analyze data and derive insights.
• Proficiency in Google Ads and Meta Ads.
• Arabic and English fluency.
• Saudi market knowledge is compulsory.
• Strong presentation and project management skills.
• Detail-oriented and organized.

Responsibilities

• Promote, work, and act in a consistent manner with the mission of Foodsmith.
• Design, create, and oversee marketing projects, campaigns, and promotions across multiple platforms.
• Conduct market research, analyze competitor intelligence, and study customer data to inform marketing strategies and identify trends.
• Write content, manage social media calendars, and create assets for marketing initiatives.
• Monitor and analyze the performance of marketing campaigns, using data to suggest improvements.
• Plan and execute campaigns across Google Ads, Meta, TikTok, and Snapchat.
• Develop bilingual (Arabic/English) content calendars for social media.
• Manage SEO strategies to boost organic traffic.
• Work with other marketing teams and departments to achieve business goals.
• Coordinate with agencies, vendors, and influencers.
• Support events, activations, and promotional campaigns.
• Assist in developing marketing budgets and managing expenditures to ensure cost-effectiveness.
• Work closely with internal teams and external vendors to ensure cohesive marketing efforts.
• Utilize analytics tools to monitor campaign performance, measure KPIs, and report on ROI.
• Write, proofread, and edit content for various mediums, ensuring brand guidelines are met.
• Maintain brand consistency across channels.
• Prepare monthly performance reports for management.

Skills

Data analysis

Google Ads

Meta Ads

Arabic

English

Project management

Marketing tools

GA4

Saudi market knowledge

Content creation

Social media management

Education

Bachelor's degree in Marketing

Tools

GA4

SEO tools

Analytics software

Job description

JOB DISCRIPTION

Job Title: marketing specialist

Reports to / - Marketing Manager

Job Summary:

A marketing specialist develops, executes, and monitors marketing campaigns across various channels, analyzes market trends and data, and collaborates with teams to increase brand awareness and lead generation. Their duties can include creating content, managing social media, running paid advertising, and performing market research to inform strategy. This role typically requires a bachelor's degree in marketing or a related field, strong communication skills, and data analysis abilities.

Activities & Responsibilities

• Promote, work, and act in a consistent manner with the mission of foodsmith
• Design, create, and oversee marketing projects, campaigns, and promotions across multiple platforms.
• Conduct market research, analyze competitor intelligence, and study customer data to inform marketing strategies and identify trends.
• Write content, manage social media calendars, and create assets for marketing initiatives
• Monitor and analyze the performance of marketing campaigns, using data to suggest improvements.
• Plan and execute campaigns across Google Ads, Meta, TikTok, and Snapchat
• Develop bilingual (Arabic/English) content calendars for social media
• Manage SEO strategies to boost organic traffic
• Work with other marketing teams and departments to achieve business goals.
• Coordinate with agencies, vendors, and influencers
• Support events, activations, and promotional campaigns
• Assist in developing marketing budgets and managing expenditures to ensure cost-effectiveness.
• Work closely with internal teams (e.g., sales, product, design) and external vendors or agencies to ensure cohesive marketing efforts and support strategic initiatives.
• Utilize analytics tools to monitor campaign performance, measure key performance indicators (KPIs), and report on the efficiency and ROI of initiatives
• Write, proofread, and edit creative and technical content for various mediums, ensuring brand guidelines are met.
• Maintain brand consistency across all channels
• Prepare monthly performance reports for management

Requirement

• Minimum 2-5 years work experience
• Holding bachelor's degree
• Ability to analyze data, identify trends, and use insights to guide strategy.
• Proficiency in Google Ads & Meta Ads
• Arabic & English fluency
• Experience with marketing tools, analytics software, and other relevant technology Like GA4
• Saudi market knowledge is compulsory
• Presentation, Skills to manage and coordinate marketing projects from start to finish
• Detail-oriented and organized, with strong project management skills.