Country Business Leader, PI (Peripheral Intervention)

BD; Riyadh; On-site; SAR 600,000 - 900,000; Full time

Job summary

BD in Saudi Arabia seeks a Country Business Leader to craft and execute strategies that grow PI Business sales and profitability, aligned with overall targets. You will manage sales and marketing operations to hit GP and OIBT goals while promoting BD products to clinicians and key stakeholders.

You will build a high-performing team, establish partnerships with government entities and key decision-makers, and oversee demand planning, budgeting, and forecasting to ensure financial performance.

Qualifications

• Bachelor's degree required; MBA or equivalent preferred.
• Extensive healthcare sales/marketing leadership experience in medical devices.
• Advanced proficiency with Microsoft Office.
• Minimum 8 years of sales and marketing leadership, including at least 5 years of people management.

Responsibilities

• Lead development and execution of business and marketing plans across all PI platforms in Saudi Arabia to achieve targets.
• Develop and inspire a high-performing team with accountability and collaboration.
• Establish and strengthen partnerships with key decision-makers and influencers in the healthcare ecosystem.

Skills

Leadership

Strategic thinking

Stakeholder management

Negotiation

Analytical mindset

Go-to-market

People management

Education

Bachelor's degree

MBA (preferred)

Tools

SFDC CRM

Job description

About the role

The Country Business Leader role will develop and implement business strategies for Saudi Arabia to ensure continued growth of PI Business sales and profitability in-line with overall business strategy and Sales GP targets This will be achieved primarily through managing sales and marketing operations to deliver monthly quarterly amp annually agreed sales GP and OIBT goal The Leader is expected to implement successfully the agreed on GTM model and the promotion of PI products and services to opinion leaders and end-users while building upon existing PI team to strengthen capabilities and expand geographical coverage

Main responsibilities will include

• Lead the development and execution of business and marketing plans pricing strategies commercial policies and promotional initiatives across all PI platforms in Saudi Arabia to achieve or exceed sales GP and OIBT targets
• Lead develop and inspire a high-performing team by fostering a culture of accountability collaboration talent development and continuous improvement to achieve business objectives
• Establish and strengthen partnerships with key decision-makers influencers and opinion leaders across the healthcare ecosystem
• Own demand planning inventory forecasting annual budgeting and ongoing financial forecasts to ensure accurate sales and profitability management
• Build and maintain strategic relationships with government entities the Ministry of Health key opinion leaders and healthcare decision-makers to influence healthcare policies funding priorities regulatory frameworks and strengthen the BD brand presence
• Proactively identify and pursue new growth opportunities within the PI portfolio by leveraging market intelligence emerging trends and evolving customer needs
• Lead market research business analytics and performance assessments to drive informed strategic decision-making and optimize platform performance
• Continuously monitor market dynamics competitor activities and industry trends developing effective counterstrategies to protect and expand market share
• Develop and articulate compelling customer-centric value propositions tailored to target market segments
• Drive the successful launch of new products and line extensions through comprehensive commercialization and adoption strategies
• Ensure timely registration and regulatory compliance of the PI portfolio to support business continuity and growth objectives
• Represent BD at industry conferences scientific congresses customer events and professional forums as required
• Effectively manage promotional investments and expenses within approved budgets while maximizing return on investment
• Foster a culture of collaboration knowledge sharing and teamwork across functions businesses and regional teams
• Uphold BD s highest standards of ethics integrity compliance and professional conduct in all business activities
• Champion FCPA Global Trade and corporate compliance requirements while embedding best practices across the organization
• Lead the development and execution of national framework agreements to support sustained business growth and market access
• Collaborate closely with META regional teams to define market segmentation targeting and growth strategies that accelerate penetration and expansion into new market segments

About you

• Bachelor s degree required MBA or equivalent postgraduate qualification preferred
• Extensive healthcare industry experience preferably within the clinical vascular oncology or medical device sectors
• Advanced proficiency in Microsoft Office applications
• Minimum of 8 years of sales and marketing leadership experience including at least 5 years of people management responsibility
• Experience within multinational medical device hospital or healthcare organizations is highly desirable
• Demonstrated track record of developing and executing successful commercial strategies go-to-market models and business plans that deliver sustainable growth and market leadership
• Strong understanding of the vascular and oncology markets in Saudi Arabia including clinical practices competitive landscape and customer dynamics
• Deep knowledge of Saudi procurement processes tendering mechanisms and the end-to-end healthcare sales cycle
• Proficient in leveraging SFDC and CRM tools for pipeline management forecasting performance tracking and commercial execution
• Strong analytical mindset with the ability to translate complex information into clear concise and actionable insights
• Effectively prioritizes and adapts to changing business needs to achieve individual and team objectives
• Exceptional planning organizational and fast execution skills with a strong focus on delivering results
• Demonstrates strong commercial acumen and strategic thinking capabilities
• In-depth understanding of hospital purchasing processes and proven ability to develop high-value professional networks
• Highly results-oriented with a strong bias for action customer focus and solution-driven mindset
• Passionate about continuous improvement talent development and enhancing organizational effectiveness
• Outstanding negotiation influencing and decision-making skills
• Self-motivated resilient and consistently demonstrates a positive and proactive approach
• Demonstrates a high level of ownership accountability and personal responsibility
• Exhibits strong self-awareness emotional intelligence and professional maturity
• Dependable collaborative committed and passionate about advancing healthcare outcomes
• Proven ability to manage and prioritize multiple strategic initiatives simultaneously
• Skilled at leading through influence within complex matrix organizations involving internal stakeholders regional marketing and clinical teams
• Exceptional relationship-building capabilities with both internal and external stakeholders combined with strong networking skills
• Customer-centric leader dedicated to understanding customer needs exceeding expectations and building long-term partnerships
• Excellent communication and presentation skills with the ability to engage and influence stakeholders at all organizational levels
• Demonstrated ability to inspire influence and drive alignment across diverse teams and stakeholder groups