Marketing Manager (Riyadh)

CBRE Asia Pacific; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

CBRE is seeking a marketing professional to plan and execute integrated campaigns for the Advisory business line across the Regional Headquarter. You will collaborate with business leaders and the Marketing & Communications team to drive brand visibility, demand generation through digital channels, and support growth objectives.

The role covers digital campaigns, content, events, and stakeholder engagement, with responsibility for planning, development, and execution of programs that promote

Qualifications

• Bachelor’s degree in marketing, communications, business admin or related field.
• 4–6 years of marketing experience in professional services, real estate, B2B or corporate settings.
• Arabic-speaking preferred.
• Experience developing, executing and optimizing digital marketing campaigns across paid, owned and earned channels.
• Hands-on experience with social media management, email marketing, content marketing, website management and campaign analytics.
• Familiarity with platforms like LinkedIn Campaign Manager, Google Analytics, Google Ads, CRM and marketing automation tools.
• Experience managing integrated marketing campaigns, communications, events and stakeholder engagement.

Responsibilities

• Plan, manage and execute integrated marketing campaigns across digital, social media, content, email, PR and event channels.
• Develop and implement digital marketing campaigns across platforms such as LinkedIn, Google and email marketing channels to increase brand visibility, engagement and lead generation.
• Monitor campaign performance and analyze key marketing metrics, providing insights and recommendations to improve effectiveness, engagement and ROI.
• Support website content management, landing page development and SEO initiatives to enhance online visibility and user experience.
• Manage email marketing and lead nurturing activities in collaboration with internal teams and external partners.
• Coordinate the delivery of marketing projects with internal stakeholders, agencies and vendors, ensuring activities are delivered on time, on budget and in line with brand standards.
• Monitor market trends, competitor activity and industry developments, sharing relevant insights with business and marketing stakeholders.
• Support the creation of thought leadership content, presentations, case studies, client communications and marketing collateral.
• Ensure all marketing materials and communications comply with CBRE Advisory brand standards and corporate guidelines.
• Track, measure and report on campaign performance through monthly and quarterly reporting, highlighting key outcomes, learnings and opportunities for improvement.
• Build strong working relationships with internal stakeholders and provide marketing support to help achieve business growth objectives.

Skills

Digital marketing

Social media management

Email marketing

Content marketing

Campaign analytics

Project management

Stakeholder management

English communication

MS Office

Adobe Creative Suite (advantageous)

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

LinkedIn Campaign Manager

Google Analytics

Google Ads

CRM

Marketing automation tools

Adobe Creative Suite

Job description

About the Role

This role supports the planning and execution of integrated marketing campaigns for the Advisory business line within the Regional Headquarter (RHQ). The successful candidate will work closely with business leaders and the wider Marketing & Communications team to deliver impactful marketing initiatives, drive brand visibility, generate demand through digital channels, and support business growth objectives. We are seeking a marketing professional with strong digital capabilities and experience managing multi-channel campaigns, content, communications, events, and stakeholder engagement. You will play a key role in bringing marketing strategies to life through effective execution, performance tracking, and continuous optimization. This position sits within the Marketing & Communications function and is responsible for supporting the planning, development, and execution of marketing programs that promote CBRE's Advisory products and services.

What You’ll Do

• Support the development and execution of the annual marketing plan for the Advisory business line across RHQ, ensuring alignment with business objectives and regional marketing priorities.
• Plan, manage and execute integrated marketing campaigns across digital, social media, content, email, PR and event channels.
• Develop and implement digital marketing campaigns across platforms such as LinkedIn, Google and email marketing channels to increase brand visibility, engagement and lead generation.
• Monitor campaign performance and analyze key marketing metrics, providing insights and recommendations to improve effectiveness, engagement and ROI.
• Support website content management, landing page development and SEO initiatives to enhance online visibility and user experience.
• Manage email marketing and lead nurturing activities in collaboration with internal teams and external partners.
• Coordinate the delivery of marketing projects with internal stakeholders, agencies and vendors, ensuring activities are delivered on time, on budget and in line with brand standards.
• Monitor market trends, competitor activity and industry developments, sharing relevant insights with business and marketing stakeholders.
• Support the creation of thought leadership content, presentations, case studies, client communications and marketing collateral.
• Ensure all marketing materials and communications comply with CBRE Advisory brand standards and corporate guidelines.
• Track, measure and report on campaign performance through monthly and quarterly reporting, highlighting key outcomes, learnings and opportunities for improvement.
• Build strong working relationships with internal stakeholders and provide marketing support to help achieve business growth objectives.

What You’ll Need

• Bachelor’s degree in marketing, Communications, Business Administration or a related field preferred. Equivalent experience and education will also be considered.
• 4-6 years of marketing experience, preferably within professional services, real estate, B2B, consulting or corporate environments.
• Arabic-speaking preferred
• Demonstrated experience developing, executing and optimizing digital marketing campaigns across paid, owned and earned channels.
• Hands-on experience with social media management, email marketing, content marketing, website management and campaign analytics.
• Familiarity with marketing and analytics platforms such as LinkedIn Campaign Manager, Google Analytics, Google Ads, CRM and marketing automation tools.
• Experience managing integrated marketing campaigns, communications, events and stakeholder engagement initiatives.
• Strong content development and storytelling skills with the ability to tailor messaging for different audiences.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strong analytical and problem-solving skills with attention to detail and a results-oriented mindset.
• Excellent verbal and written communication skills in English.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, Outlook and Word.
• Experience with Adobe Creative Suite or similar creative tools is advantageous.
• Ability to work independently while collaborating effectively across multiple teams and functions.
• Strong stakeholder management skills with the ability to build effective relationships across the business.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Applicant AI Use Disclosure

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

OUR VALUES IN HIRING

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.