Marketing Specialist

شركة عمر الزرعة للتطوير العقاري; Al-Hofuf; On-site; SAR 180,000 - 300,000; Full time

Job summary

شركة عمر الزرعة للتطوير العقاري seeks a dynamic marketing professional to drive growth across real estate and digital platforms. You will lead strategic campaigns, manage content, and coordinate cross-functional teams to optimize lead generation and conversions.

The role requires hands-on experience with paid ads (Google/Meta/TikTok/Snapchat), strong analytics, and a track record in real estate marketing within Saudi Arabia. English proficiency is essential; on-site in Eastern Province (Al-Ahsa).

Qualifications

• Bachelor's degree in Marketing, Business Administration, Media, or related field.
• 2–4 years of practical marketing experience.
• Proven real estate marketing experience, preferably in Saudi market.
• Hands-on paid ad campaign management and optimization.
• Proficiency with Google Ads and Meta Ads; TikTok/Snapchat is a plus.
• Experience with digital platforms, marketplaces, and e-services.
• Strong understanding of B2B/B2C models and user acquisition.

Responsibilities

• Develop marketing strategies and Go-To-Market plans for B2B and B2C products.
• Create content calendars and promotional materials; tailor messaging for each project.
• Coordinate with content, design, media, tech, sales and operations teams.
• Analyze real estate projects to identify advantages, conduct market research and pricing studies.
• Translate product features into marketing messages and drive user acquisition.
• Optimize websites and landing pages to improve conversion rates.
• Plan and manage paid campaigns across Google, Meta, TikTok and Snapchat.
• Define audiences, budgets, channels and perform A/B testing.
• Monitor KPIs (CPL, CPA, CPC, CTR, ROAS) and reallocate budgets for ROI.
• Track lead sources and align with sales for quality leads.
• Support email, WhatsApp, SMS campaigns; oversee SEO efforts.
• Prepare weekly/monthly performance reports with actionable insights.
• Monitor social media and drive continuous improvement.

Skills

Strategic thinking

Analytical skills

Budget management

User acquisition

SEO/Content Marketing

Social media marketing

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Excel/Google Sheets

AI tools for marketing

English communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Excel

Google Sheets

Job description

You will serve as the primary growth driver and marketing powerhouse executing strategic plans across diverse domains, including real estate marketing, digital platform marketing, logistics and supply chain services, and B2B platforms.

In this role, you will execute targeted ad campaigns and advance digital marketing to grow the user base and generate leads tailored to each sector’s objectives. Additionally, you will optimize marketing channels and campaign performance to drive sales and achieve targeted growth.

Key Responsibilities

• Prepare and track project marketing strategies and Go-To-Market plans for B2B and B2C products and features.
• Build content calendars, write/review marketing and promotional materials, and tailor messaging and ideas to each project and target audience.
• Create creative briefs for designs and videos, monitor execution, and coordinate directly with content, design, media production, tech, sales, and operations teams.
• Analyze real estate projects to define competitive advantages and target segments, while conducting market research, competitor analysis, pricing studies, and trend tracking.
• Translate digital platform and product features into clear marketing messages and contribute to user acquisition strategies to drive sign-ups and engagement.
• Analyze the customer journey and optimize websites and landing pages to improve conversion rates.
• Plan and manage paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads across various objectives (Lead Generation, Awareness, Traffic, Conversion, Retargeting).
• Define target audiences, budgets, and channels, and execute A/B testing on ad creative, offers, and landing pages.
• Track and optimize KPIs (CPL, CPA, CPC, CTR, Conversion Rate, ROAS), analyze top-performing channels, and recommend budget reallocations to maximize ad spend return.
• Monitor lead sources and evaluate lead quality in direct alignment with the sales team.
• Support email marketing, WhatsApp, and SMS campaigns while overseeing SEO efforts and keyword optimization.
• Analyze marketing data to prepare weekly, monthly, and periodic performance reports highlighting spend, results, and conversions, presenting actionable recommendations to the Marketing Manager.
• Monitor social media accounts, ensure timely execution of tasks and initiatives, and identify continuous improvement opportunities.

Minimum requirements of role

• Bachelor's degree in Marketing, Business Administration, Media, or a related field.
• 2–4 years of practical experience in marketing.
• Proven experience in real estate marketing, preferably within the Saudi market.
• Hands-on experience in managing and optimizing paid ad campaigns.
• Proficiency in Google Ads and Meta Ads; experience with TikTok and Snapchat Ads is preferred.
• Experience or good knowledge in marketing digital platforms, applications, e-services, and marketplaces.
• Good understanding of B2B and B2C business models.
• Good understanding of User Acquisition, Customer Journey, Conversion, and Retargeting concepts.
• Experience in market research and competitor analysis.
• Good experience in Social Media, Content Marketing, and SEO.
• Ability to analyze data and read campaign performance indicators (KPIs).
• Proficiency in Excel, Google Sheets, and task management tools.
• Proficiency in using AI tools for research, analysis, and marketing.
• Excellent command of English.
• Providing portfolio samples or documented results of previous ad campaigns is preferred.

Required Skills

• Strategic and analytical thinking.
• Understanding of the real estate market and consumer behavior.
• Ability to efficiently manage budgets and ad campaigns.
• Ability to quickly learn and understand products and digital platforms.
• Translating product and service features into compelling benefits and marketing messages.
• Reviewing and auditing marketing and ad copy/content.
• Organization, follow-up, and managing multiple projects simultaneously.
• Effective coordination with sales, operations, technical, and creative teams.
• Attention to detail and fast execution.
• Proactiveness in proposing data-driven solutions and ideas.
• Work Location:Eastern Province - Al-Ahsa