Marketing Manager

DiaServ; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

DiaServ is seeking an experienced Marketing Manager to lead the marketing function of a newly established healthcare center and drive brand awareness, patient acquisition, and sustainable growth.

This hands-on role shapes the center’s brand and marketing strategy from launch, coordinating with physicians, clinical teams, and operations to promote services while ensuring compliance with Saudi healthcare advertising and privacy regulations.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or a related field.
• 5–8 years of progressive marketing experience, preferably within hospitals, specialized medical centers, polyclinics, or outpatient healthcare providers.
• Proven experience in launching or growing healthcare services and generating measurable patient acquisition results.
• Strong knowledge of digital marketing, social media advertising, search marketing, analytics, and CRM/lead-tracking tools.
• Experience managing marketing agencies, budgets, and multi-channel campaigns.
• Good understanding of the Saudi healthcare market.
• Excellent written and verbal communication skills in both Arabic and English.

Responsibilities

• Develop and execute marketing strategies, launch plans, and brand positioning.
• Lead digital marketing campaigns across social media, search engines, and other relevant channels.
• Drive patient inquiries, appointment bookings, and attendance through measurable campaigns.
• Oversee brand identity, content creation, and bilingual marketing communications.
• Manage external marketing agencies, campaign budgets, and performance.
• Monitor marketing KPIs, campaign effectiveness, and return on investment.
• Collaborate with physicians, clinical teams, and operations to promote healthcare services effectively.
• Ensure marketing activities comply with applicable Saudi healthcare advertising and patient privacy requirements.

Skills

Digital marketing

Brand management

Multi-channel campaigns

Agency management

Bilingual Arabic/English

Education

Bachelor's degree in marketing/BA/related field

Tools

CRM/lead-tracking tools

Analytics platforms

Job description

We are seeking an experienced, results-driven Marketing Manager to lead the marketing function of a newly established specialized healthcare center and drive its brand awareness, patient acquisition, and sustainable growth.

This is an exciting opportunity for a hands‑on marketing professional to shape the center’s brand and marketing strategy from the launch stage.

Key Responsibilities

• Develop and execute marketing strategies, launch plans, and brand positioning.
• Lead digital marketing campaigns across social media, search engines, and other relevant channels.
• Drive patient inquiries, appointment bookings, and attendance through measurable campaigns.
• Oversee brand identity, content creation, and bilingual marketing communications.
• Manage external marketing agencies, campaign budgets, and performance.
• Monitor marketing KPIs, campaign effectiveness, and return on investment.
• Collaborate with physicians, clinical teams, and operations to promote healthcare services effectively.
• Ensure marketing activities comply with applicable Saudi healthcare advertising and patient privacy requirements.

Qualifications & Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 5–8 years of progressive marketing experience, preferably within hospitals, specialized medical centers, polyclinics, or outpatient healthcare providers.
• Proven experience in launching or growing healthcare services and generating measurable patient acquisition results.
• Strong knowledge of digital marketing, social media advertising, search marketing, analytics, and CRM/lead-tracking tools.
• Experience managing marketing agencies, budgets, and multi‑channel campaigns.
• Good understanding of the Saudi healthcare market.
• Excellent written and verbal communication skills in both Arabic and English.